marketing research

If I want to expand international sales by 100%,  I will choose the Specific market information used to make and develop marketing plans both in primary and in secondary data. This is because it inclues the product, promotion, distribution and price decisions factors , by which I  mean that what I need is not only the basic information which describes the country ,area and market inofrmation, but more specific information is significant. In particular, I need to get a better understanding about the product information , including the advangtages and disadvantages so that the sales manager could make accordingly measures to promote the sales. Also, different promotion are needed because promotion is different for different product. In addition, the distribution is also necessary partly since with the little distribution sales could be relately less while with the more distribution sales should make contribution a lot. Finally, the price decisions factor is important because the sales could be determined by the quality times quantity which means if we want to improve the sales, the best way lies in the improvement of both quality and quantity . Therefore, a better decision could be made owning these related information. In terms of the methods to get the information, some surveys should be done to get the primary and second data about this information.

While creating a survey to find out the level of awareness of Clinic in Mercosur, the  international patients should be the most important part because it has reached to the many countries rather than only one or two countries and for the clinic the patients should be pay more attetion to rather the common people who might ignore the information about any clinic. To be more effective, survey in the related palces should be done because  it is this people might show the most important voices in terms of this question. For example, we can do a survey for patients in all hospital so that they can provide us the most direct and useful information. For the questions we should ask, it might be” which clinic do you know” with some selective options including Clinic in Mercosur or where do you usually go if you are sick an so on. For the researcher, some research in the clinic with the help of the hopitals should be the best choice because they know themselves better compared with others.

In term of the plan, the product ,promotion, distribution and sales decision facors should be thought of . For example, the related survey should be done to know these four information in Mexico. NAFTA would paly an important role in terms of the guarantee of the access of  globlization in Mexico ,USA and Canada. In this way, a higher guarantee could be provide for the Clinic to protect it . In particular, the barriers between different countries could be weaken to promote the communication among clinics in different countries. Also, it would provide the priority among the countries which means less taxes or some other fees could be saved.