Kimpton Hotel&Restaurant​

金普顿酒店分析~
Kimpton Hotel&Restaurant

 1，SWOT analysis (Business Source Complete)
Strengths :  Kimpton Hotel is actually a high-end hotel, a boutique restaurant, it provide customers with sophisticate food and beverage , according to the industry trend report, the customer have a growing expectation for services and accommodation, therefore, room rate levels probably its strengths, and will help him gain competitive advantages 
Weakness:
In terms of segments, the high-end hotel overall merely account for 24% market share, the medium-end hotel accommodation take up the biggest share, and domestics leisure tourist they prefer medium-end hotel over high-end hotel. 
Opportunities:
Region advantage. The emerging country’s customer adore Unite States, emerging economies had 46.6% of the international tourist share in 2013, and the growing rate is approximately 5% annually. Tourist from Asia is a potential for hotel business’s growing. 
Threats: 
Hotel business influenced by the economic trend, economic growth, demand for hotel accommodation his high, economic decline, people usually will cut the expenditure in travel 

Industry outlook for company 
The most frequent product segmentation tends to be by room rate levels, with the establishments with the highest 30.0% of room rates in a local or metropolitan market being classified as upscale or luxury, the middle 30.0% being classified as mid-price and the lowest 40.0% as either economy or budget. The budget/economy segment, therefore, tends to be the largest segment in the industry, but does not account for the largest proportion of industry revenue. It is estimated that the industry's hotel segments account for 84.0% of industry revenue. This is divided into low-end (under $50 per night) which makes up 21.0% of industry revenue, medium-end ($50 to $100 per night) which makes up 39.0% of industry revenue, and high-end (over $100 per night) which makes up 24.0% of industry revenue.

Industry trends 
1. The industry's main driver is tourism and travel spending is projected to increase over the next five years as the global economy improves. The influx of tourist dollars will bolster revenue for global hotels and resorts. Towards 2030 report, the number of international tourist arrivals worldwide is expected to increase more than 3.0% per year on average through 2030. Over time, the rate of growth will gradually slow, from 3.8% in the decade to 2020, to 2.5% in 2030. International tourist arrivals will increase by some 43.0 million a year to reach 1.8 billion by the year 2030.

2. International tourist arrivals in emerging economy destinations of Asia, Latin America, Central and Eastern Europe, the Middle East and Africa are likely to grow at double the pace of developed economy destinations over the next five years. In 2030, 57.0% of international arrivals will be in emerging economy destinations and 43.0% in developed economy destinations.

3. The industry will also benefit as the global economy improves, unemployment rates decline and consumers begin to spend money again, particularly on recreational activities such as vacations and traveling. Disposable income among Organization for Economic Co-operation and Development (OECD) countries is expected to increase an impressive 4.5% per year on average over the five years to 2019. Business spending is also forecast to increase, helping hotels and resorts increase their number of corporate clients