Practice Sequence A: Inquiring

    实践序列：探究。不同的序列有不同的意义，下面我们就一一分析一下这些序列吧。

                                                            Practice Sequence A: Inquiring

    Find an advertisement on the internet and write down anything about what you observe in the ad that puzzles you or that challenges your beliefs and values. Next, write down at least five questions that you might have about what the ad is trying to convey, how are they trying to appeal to you as a man or woman in buying their product, and what are your questions about the product when you observe the details in the ad, etc. Finally, write down other ways you think the ad could persuade you to buy and/or use their product for this particular company over others in the market. (Note: Your response should be approximately 150-350 words.)
Remember the steps to inquiry include the following:
1. Observe 
2. Ask questions 
3. Examine alternatives
    I choose a Pepsi commercial movie. This commercial tells a story that a young American boy go to China to study Kongfu. Every monks in the temple has a strange tattoo on their front head. As the boy grows up, he is mastering Kongfu skills. On the date of his graduation, he discovers the secret of the tattoo. It is the left mark of smashing pepsi can with head after finishing the drink. This ad wants to convey to audience that to get more Pepsi. In this commercial, there is only men since the Chinese temple forbidden women. However, what the commercial wants to appeal to the audience is that even monks can’t stop drinking Pepsi and they like it so much that it leaves them marks on their forehead from smashing the cans. In addition, at the end, every monk cheers and gathers around the American boy because he finishes his task and small the can. This scene implies that if a person wants to be part of group, he or she must like Pepsi. In my consideration, I think if the commercial could shorten its prelusion, for it is too long to get to the end and it doesn’t make sense what the commercial talks about. 

    Sequence B: Analyzing a Text Rhetorically
    To practice the strategies of rhetorical analysis, you will refer back to “’Bros Before Hos’: The Guy Code” by Michael Kimmel and use the questions below as a guide. (Note: Your response should be approximately 150-350 words and please number your response to each question/step below.)
1.Identify the situation: What motivates Kimmel? (Provide evidence from the text to support your answer.)
As far as Kimmel’s concerned, there are no strict rules about how women should behave, however, meanings of “be a man” is still “powerful”. (P 462)Those limitations restrict development of men to certain types, such as “don’t cry”(P 462), be tough and so on. In the article, Kimmel talks about what the “masculine”(P464) really means, and how the society adopts it and reinforce it. 

2.Identify the writer’s purpose: What does Kimmel want readers to think about? (Provide evidence from the text to support your answer.)
Kimmel wants the reader to have an understanding of how “guy code” (P 468)affects both society and individuals. As for society, for instance, he uses the example of homophobia which is defined in the text “the animating fear of American guy’s masculinity”. In addition, Kimmel explains that homophobia is actually the “fear” of other men will see an individual as “weak, unmanly, frightened”. (P 467)Therefore, homophobia is kind of production of “boy’s codes”, for “boy’s code” tightly prescribe what a “really man” is, therefore, everything that is not included in the categorize is bad and wrong.(P467) As for individual, one example is the three-year-old boy who is considered too “wimp” because he cried in a barber shop. In conclusion, Kimmel points out that “boy code leaves boys disconnection from a wide range of emotions and prohibited from sharing those feelings with others.”,(P468-469) which causes vast social problem such as suicide, drop out school, depression and so on.

3.Identify the writer’s claims: What is Kimmel’s main point? (Provide evidence from the text to support your answer.)
The main point of Kimmel is the “boy code” has stimulated plenty of social problems due to its exaggerated, rigorous, and repressive nature. In the conclusion, he implies all the problems such as depression, suicide behaviour, other out-of-control behaviours, and so on have a deep root in the restriction of a “real man”. (P462)

4.Identify the writer’s audience: Given the language Kimmel uses, who do you think his main audience is? (Provide evidence from the text to support your answer.)
In my opinion, the main audience of Kimmel is just general populace. He uses “not sissy stuff”,(P464) “gender police”(465) and words like that to describe exoterically. He doesn’t use any professional terms, according to which I conclude this article is not for academic professors.

    Practice Sequence C: Writing a Rhetorical Analysis of an Essay
    Write a brief rhetorical analysis of Susan Bordo’s “Beauty (Re)discovers the Male Body,” referring to your notes and citing passages where she indicates her situation, purpose, main claim, and audience. (Note: Your response should be approximately 150-350 words, and please number your response to each question/step below.)
1.Identify the situation(s) motivating Bordo to write. Then evaluate: How well does her argument function as a conversation with other authors who have written on the same topic?
The situation motivated Bordo to write such article is when she first realized the taste of “what it’s like to inhabit this visual culture as a man” (P168)while she discovered a commercial with a male body. The male body is so attractive that she wanted to “linger over it”.(p168) As a conversation with other authors who have written on the same topic, her writing is well organized and clearly expresses what she observed and how she felt about it. She also uses a lot of examples, such as Calvin Klein’s and Gucci’s commercials to express the beauty of males’ bodies.

2.Analyze the audience’s identity, perspectives, and conventional expectations. Then evaluate: How well does the argument function as a conversation with the audience?

The audience identity shall be females and young males. The perspective the audience get from the article is males bodies are beautiful, especially lean males body. It is sexually attractive for both genders. One interested fact is that a male body which is not considered as conventional masculine is popular today especially in commercials. The conventional expectations of audience are what the beauties of males bodies are. As a conversation, the articles uses plenty of example to show the loveliness of male bodies, such as Klein discovered at a gay club that “straight-looking, masculine men, with chiselled bodies, young Greek gods come to life”. So the conversation is persuasive and fresh.

3.Analyze the writer’s purpose. Then evaluate: Do you believe Bordo achieves her purpose in her essay? Why or why not?

The purpose of article not only does show the beauty of males body but also explain how the situation ends up like that. I believe Bordo achieves her purpose. It is the first article I have read written by female author and discussed about males as a sort of “sexual object”.(p176) The article illustrates the history line of how males bodies become “sexual object(p176)”, and what the psychological and social factors influent it. 

4.To what extent does Bordo’s ability as a conversationalist – that is, her ability to enter into a conversation with other authors and her audience— affect your evaluation of whether she achieves her purpose in this essay? Why or why not?
The ways she organizes in this article really affect my evaluation. First of all, she uses her personal experience at the beginning of the article to catch my eyes. Then she did great jobs on organizing all the information and example she wants to represent to the audience. Third, she uses plenty of example to talk about. So the article would not be dry bushes to read. It becomes to alive, and is easy to be connected with real life situation.


5.If you were to meet this writer, what suggestions or advice would you give Bordo for making her argument more persuasive?  
If I were going to meet the authors, one suggest I would give to her is to use some counter examples as a comparison. Therefore, the audience could immediately distinguish the differences and make the articles more persuasive.


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