The comparison of two websites

本文讨论和对比这个两个 JCW’和 MZGW‘网站的差异性和共同性。

When I open the websites respectively, they are appealing to me with different styles. According to the term” hola effect”, I feel good about the websites without reading the exact content. The appearance of the websites make me sense the professional teams behind the websites, they must do an excellent job to build the beautiful websites. Justim Creative website (JCW) is simple and makes me feel comfortable while The Marketing Zen Group website (MZGW) adds more visual elements. In other words, both websites are brilliant in designing process and attractive.

Besides, both websites establish a lead capture mechanism which gives away information for free. The Email marketing is a great way to keep in touch with visitors and it seems promising, Both websites aim to stay in touch with visitors by using Email, But different from JCW’s simplicity, MZGW‘s capture mechanism is eye-catching. That is to say, it could make customers give emails to the website. MZGW provides free whitepaper to visitors as an incentive for capturing the email of the customers. That is, the lead capture mechanism of MZGW is more successful.

Next, I focus on the structure of the websites. Both websites are logical and coherent. The navigation of the websites is very clear. If you want to know the basic information, you just need to click” About” or “About us”. If you are interested in their achievements, just click” Portfolio”. It is so clear that cannot boggle your mind. The good structure guides your to take actions to search for information.

In the next step, I focus on the most important part of the websites –the content. Content is the heart of the website, JCW provides graphic designs while MZGW aims to marketing which includes graphic designs, so MZGW includes more information than JCW because of its widely range. There are pictures, articles in the home page of both websites, but MZGW provides a video about the website. It is obvious that MZGW is much more appealing to various potential customers. It gives its customers more choices. Moreover, MZGW gives more accurate information about the article, such us the exact publish date of articles while JCW are not. We can infer that MZGW is trying their best to update the information to share resources and tips with their customers. Besides, we can also see the logo of the certifications and accolades in the home page which demonstrate their expertise. Thus it is more likely for MZGW to build trust and credibility and become a go-to person for all things in the field.

As for social media integration, both websites do excellent work. They both provide a Facebook like button and a Google+ button and other resources to share the information from the websites which help the spread of the information, it is crucial for the development of websites.

What’s more, the optimization is an important factor of websites. The first aspects of optimization is inside coded correction and it needs to suit to different types of browsers. I check the correction of websites in jigsaw.w3.org/css-validator. When I input the URL of two websites, there are 85 errors of JCW while there are only 10 errors of MZGW. Apparently, the correction of the inside code of MZGW is much higher than JCW. Apart from inside code, the websites need to make sure search engine can “read” websites which means search engine optimizations. I search the websites by using Google search engine, and both websites are suitable.

Finally, we need to compare the maintenance of the websites. From the user-friendly design, we can infer both websites are trying to maintain their websites, but according to the errors I just found, MZGW dedicates more to their maintenance.

In general, both websites are excellent, but MAFW is of high quality than JCW and I prefer MAFW personally.