Cognitive_Aspects_Of_Advertising

Cognitive Aspects Of Advertising Advertising is very important in the world today. Advertising is one of the main instruments used to obtain the attention of consumers. Advertisements are used to persuade someone to use a product or to discourage the use of the product. The purpose of this paper is to tell how advertising makes a product remarkable or how it makes a person choose a product. Advertising is involved in selling all kinds of products, even those that are not good for you. In an article by Michael E. Dunn and Randy M. Yniguez entitled “Experimental Demonstration of the Influence of Alcohol Advertising on the Activation of Alcohol Expectancies in Memory Among Fourth- and Fifth- Grade Children,” the authors are trying to prove that the exposure to drinking alcohol advertisements may promote heavier drinking among children by influencing the activation of expectancies in memory. They also discuss how alcohol advertising has been influential in the drinking behavior of children. In their experiment, the participants were drawn from four elementary schools in a Central Florida county, which came to a total of 551 children. These fourth and fifth grade children were randomly assigned to the experimental or control groups. The experimenters used five beer advertisements, smoking, advertising, experiment, product, two, price, frequency, alcohol, cigarette, children, participants, tobacco, subjects, one, effect, commercials, brand, article, trying, smokers, results, products, memory, automobile, ads, abstinent, tests, target, smoke, remembered, recognition, positive, nonabstinent, increasing