Influence

Influence In “Under the Influence,”Marilyn Elias, a health and behavior reporter, states the effects alcohol advertising has on young children. Elias states that middle-schoolers who are most familiar with beer ads have the most favorable attitudes about alcohol and expect to drink more frequently as adults than classmates who barely recognize the ads, that Ray McGrath says beer industry commercials are designed for adults viewers and never target young people, and that kids pay attention to beer commercials and brand names. I find the author’s points very convincing because she has throughly research the history of alcohol advertising and the effects it has on children. Elias writes about the different effects alcohol television advertising has on young children. She writes this essay because she believes that these alcohol advertising influences young children to drink. She also believes that alcohol advertising shouldn’t be advertized during sports programs because majority of young children watch sports. This report appeared in USA Today on November 3, 1998. First, Elias states that middle-schoolers that are most familiar with beer ads have the most favorable attitudes about alcohol and expect to drink more frequently as adults than classmates who barely recognize the ads. beer, alcohol, children, young, advertising, elias, writes, commercials, ads, about, drink, different, because, states, kids, effects, attention, adults, watch, viewers, sports, people, pay, never, name, likely, know, information, find, examples, designed, brands, authority, 172, younger