Conformity_-_Asch

Conformity - Asch Much research has been done in the past century on conformity to a majority. This is when there is a change in behaviour when in the minority of an issue and resultantly agreeing with the majority on the issue. Social Psychologist Solomon Asch investigated this social influence in a series of classic studies (1951, 1952, 1956, as cited in Atkinson, Atkinson, Smith, Bem, Nolen-Hoeksema, 2000). His experiment involved a participant being seated with seven to nine confederates. They were all presented with a standard line and three comparison lines. The group was then asked to judge which line was the same length as the standard line. They had to go round the group and say their answer. The subject was sitting in the next-to-last seat. The confederates had been told to give the wrong answer in twelve predetermined trials of the eighteen. When not subjected to any group pressure 95% of subjects got the answer correct. However when in this group situation about 75% of the subjects conformed at least once with the incorrect majority. Many replications of this experiment have been carried social, experiment, been, subjects, majority, group, conformity, time, out, line, asch’s, answer, trials, subject, standard, society, say, research, replications, replication, psychological, one, issue, found, findings, experiments, difference, confederates, change, carried, between, atkinson, asch, wrong, usa