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Coke_V_Pepsi_Experiment
2013-11-13 来源: 类别: 更多范文
Coke V Pepsi Experiment
The Coke v Pepsi Taste Test Experiment
You are in a restaurant and you ask the waitress for a Pepsi. Is it really Pepsi' Are we positive that given the chance, we could accurately assume that the brand we tasted is exactly the brand of cola that we asked for and poured in to our cup' Could the owner of the restaurant taken the opportunity to buy a cheaper cola, and given you that one instead' It seems reasonable to believe that most people could tell the difference between two colas (e.g. Coke, Pepsi). What we might ask ourselves is, if advertisement and their preference in cola could influence their accuracy.
In an early study Pronko and Bowles, (1947) suggested that the identification of brand of Cola is not a function of the physico-chemical properties of the colas but a matter of using an available name or label for it. A group of participants were given samples of four different brands of cola (Coca Cola, Pepsi Cola, Royal Crown Cola and Vess Cola) and when asked to identify them, Pronko and Bowles found that there was an inclination to use only the most familiar brands in the naming response, Coke, Pepsi and
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