Packaging_The_Presidency

Packaging The Presidency The book starts with the concept of “booming,” when presidential candidates enter towns with booming flags, bands, and loud cheers. According to the book, the allows the people to feel that they are effecting something. However, this was applied in the 18th century. Today, people could watch presidential campaigns at the comfort and privacy of their own living rooms. This is when candidates show off their best assets and project themselves to the public. This is now called “political advertising.” At the American election of 1828, modern political marketing blossomed. There were now handbills and sample ballots that were distributed. Candidates now had “aliases” to make themselves recognized and more popular. During that time, they also had to collect funds to support candidacy, lists of voters, and even biographies. Indeed, through the years, the tactics and strategies used in political advertising have changed. Political parties also play a major role in placing candidates in office. Theoretically, parties help voter identify the platform the candidates’ support. In reality, however, political parties just serve as a control mechanism to candidates. They just curb the power kick of the aspiring public officials. In the Philippines, political parties really do not have substantial platforms candidates, people, because, time, political, president, opponents, candidate, television, campaign, office, issues, should, public, just, issue, very, kennedy, eisenhower, during, campaigns, able, voters, therefore, speeches, one, minute, important, goldwater, candidacy, advertising, advertisements, team, say, radio, parties