Corporate

Corporate The huge company called Sony was named after two words. The first word was sonus, which means sonic or sound and the second word was sonny, which means little son. The combinations of the two words mean a very small group of young people who have the energy and passion toward unlimited creation. Masura Ibuka came up with the idea in 1946 right after World War II. His main motive was to set up a company to create a steady work environment where engineers who truly appreciate technology and realize their common mission and work to their heart’s content. He tried to figure out ways to motivate individuals so they will unite on a common plane and to use their technological powers without any reserve. They had little testing equipment and parts from Japan Precision Instrument and had very little capital also because it was right after the war and Japan was in debt and in the hole. He believed that with their aspirations and confidence mixed in with their unity and technological knowledge they could break through and become very strong and positive. When they started their operations they found out that Japan really needed a company like theirs sony, because, playstation, products, very, technological, out, consoles, produce, japan, companies, after, make, first, came, war, wanted, receivers, quality, product, made, high, equipment, different, department, company, world, stock, started, shortage, service, program, player, new, instruments, games