Aesthetics

Aesthetics Aesthetics: Playing a Big Role In today’s American society, aesthetics is the main topic on every graphic designers mind. The dictionary defines it as “Of or concerning the appreciation of beauty or good taste”, or “A guiding principle in matters of artistic beauty and taste”. Aesthetics is remaking commerce, culture, and consciousness according to Virginia Postrel, an economics columnist for the New York Times. She writes that biologically humans are visual, tactile beings that respond to our environment. Also, she discusses how we are now creating a society of aesthetics with “plenitude and pluralism”, only because of the reasons like travel, education, immigration, and media. Her whole big point on aesthetics is that she states, “People are eager to pay Starbucks for more than coffee – for a sensory environment that pleases more than just their palates”. She is basically saying that Demand does create supply, but actually supply can also create demand. Postrel also goes on to talk about the breakdown of “cultural homogeneity” in the aesthetics, postrel, about, today’s, taste, talk, supply, states, society, rather, now, makes, life, income, identity, help, good, goes, environment, economics, demand, create, big, beauty, york, writes, world, whole, way, visual, virginia, value, truly, travel