Eddie_Bauer_Advertising_Campaign

Eddie Bauer Advertising Campaign ADVERTISING CAMPAIGN “TAKE IT EASY” The market base of clothing retailers is one of high competitiveness, where success is built upon the foundation of customer loyalty. Eddie Bauer, Inc., a subsidiary of Spiegel, Inc., is a prime example of such a business, as the company continuously strives to be a successful retailer of clothing, accessories, and home furnishings. Eddie Bauer, a $3.725 billion corporation, began in 1920 as Eddie Bauer’s Sport Shop in Seattle, Washington. Mr. Bauer’s doctrine for doing business was established shortly thereafter, resulting in the Eddie Bauer creed upheld today: “To give you such outstanding quality, value, service and guarantee that we may be worthy of your high esteem.” (eddiebauer.com) The creed, in combination with the company’s trademark guarantee “that every item sold will give you complete satisfaction or you may return it for a full refund,” resulted in greater customer expectations, setting new and stronger standards throughout the aggressive market of retail. In 1945, the company issued their first mail-order catalog, which now circulates 110 million copies a year. In 1996 Eddie Bauer launched a website, eddiebauer.com, and soon after eddiebauerkids.com, eddiebauerhome.com, and eddiebaueroutlet.com, expanding Eddie Bauer’s brand to customers who did not necessarily have eddie, bauer, advertising, gap, company, audience, apparel, women, television, quality, products, one, men, market, through, inc, comfort, home, brand, target, republic, reach, ll, clothing, bean, bauer’s, banana, selected, product, million, jcrew, image, consumers, catalog, casual, campaign, brands, accessories, various, style, store, retailer, outdoor, morning, focused, consumer, company’s, children, business, both