Wall_Street_Journal

Wall Street Journal Situational analysis Dow Jones and Company is a global provider of business news and information. Its primary operations were in three business segments: print publishing, electronic publishing, and general-interest community newspapers. Now he stands in front of a decision what to do with two segments of the business, the Print Edition and the Interactive Edition. External environment Opportunities: • Wall Street journal is well-established and known newspaper and it is the largest circulation newspaper in the US. It has been in an unrivaled position as a top daily newspaper for 109 years. It also enjoyed tremendous loyalty among readers. The subscription renewal rate was 80%. This journal has a well-established international market as well. • The total advertising market in the United States for print medium is projected to exceed $82 billion by 2001 up from $72 billion in 1999. • The WSJ interactive edition is the largest paid subscription site on the WWW. Most information pay sites on the Internet are poorly organized or charge too much for services provided. • The market for Internet users is growing continuously. So, there might be an opportunity of expanding internet-based Interactive Edition. Threats • Newspaper industry was facing a future of little to no growth and mounting competition from other forms of edition, print, interactive, market, internet, information, one, journal, competition, both, advertising, wsj, subscribers, readers, newspaper, each, because, well-established, two, strategy, editions, users, subscription, street, site, revenues, renewal, people, over, largest, internet-based, increased, hence, competitors