Marketing

Marketing Marketing Objectives Like any new company, we will have to pay initial sunk costs that we predict to be substantial due to our need for multiple delivery cars. Consequently, we understand that generating a profit in our first few years of operation may be unrealistic. With this in mind, we will focus on developing our market share in the initial years of operation to increase our ability to generate profits later. To build market share, we will focus on the following areas: · Increasing awareness within our target market · Encouraging our target market to use our service · Covering enough expenses to remain in business We believe that these objectives will develop our market share and, at the same time, provide our company with enough revenue to control our debt. Increasing Awareness Within Our Target Market We at Time Savers are fortunate to have the ability to analyze a service similar to ours already in operation. Time Finders has been in operation in the Ithaca market for several years and offers a similar service. We asked Time Finders what forms of advertising they found most effective for their particular service. They responded by saying that they had tried many forms of advertising and service, time, market, first, years, operation, finders, awareness, respondents, profit, per, cars, initial, information, enough, about, year, target, share, pay, delivery, debt, day, customers, costs, advertising, variable, trial, potential, objective, ithaca, increase, however, free, expenses