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建立人际资源圈Comparative_View_of_Advertising
2013-11-13 来源: 类别: 更多范文
Comparative View of Advertising
View of An Advertisement in Relation
To Its Source and To Advertising in General
Advertising is a means of making ones product known to the public. It is a way to promote goods and services to consumers. It notifies the consumer of the latest products on the market. It refreshes customers minds of old products and unveils information on new products. For companies, advertising is the main resource for producing sales. It promotes the publics attention. It emphasizes attractive qualities to enhance the consumers desires, hopefully ending in a purchase. It helps bring consumers to the realization of their need, or maybe just want, for the product. Advertising, however, can be manipulative because it only highlights desirable qualities. Companies make their product seem more appealing by concurrently applying eye-catching themes. Whether it is humor, wealth, sex, escaping, domination, basic sensations, or affiliation, companies always manage a way to make their product appealing to consumers. To help appeal to consumers, companies commonly use magazines as a source for their advertisements. For many years, magazines have been used as a source of entertainment. There is mass variety of magazines that appeal to
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