Changing_Attitudes_Towards_Colour

Changing Attitudes Towards Colour Changing Attitudes Towards Colour Before 1900 colour was less important than form. After 1900 colour creates form. There was a big impact in graphic design. In the 19th century graphics was based on poster art. The form was very organic (art nouveau). After 1900 there was a move towards geometric form and abstraction. Shapes started to permeate into graphics. Neville Brody’s work is very geometric. Balance and order started to appear in magazines. Colour is expressive and a sign. All art and design is a system of signs:-Semiotics. As an artist I would encode signs. Designer/Artist Encode Signs → Transmitted → Receiver → Decode signs Signs in graphics • Colour • image-Drawings-video-computer generated imagery-photos-stills-films • Text • Cultural references e.g. attitudes towards: social issues, nudity, sex, gender, homosexuality, swearing(FCUK) Colour is: Culturally determined Personal Connotive (meaning beyond) i.e. has association e.g. bright colours are associated with vulgarity (Austin Powers) Colour began in 1905 with the Fauvists Andre Derain and Henri Matisse. Post Modernism In current architectural criticism, the term formally and colour, art, graphics, signs, geometric, forms, form, fauvism, towards, technology, fauvists, design, 1900, very, typography, term, style, started, references, post, modern, matisse, look, lines, history, henri, group, encode, designs, derain, attitudes, andre, after, white