Definition_Of_Audience

Definition Of Audience INTRODUCTION In this essay I will try to define the term »audience«. I will construct the essay on various definitions of many diffrent authors. Certainly, the big amounts of money ploughed into commercial and other research of audience's media usage and behaviour suggest that media producers believe that they know what audience is and how to recognize and measure it. They identify the audience members' socio-economic class, lifestyles, motivation, disposable income, fantasies etc. and that knowledge enables them to "target" their audience precisely. But in fact, their success to persuade consumers to buy products and services is much more questionable. Why is that so' Maybe because of the largeness and diversity of audience, or beacause of very diffused and general tastes,… Do we rally know what audience is, what are its features' The answer to the question, what an audience is and what audience members are, in fact is not only one-dimensional. However, when you look back over the history of the conceptualizations of audiences, it pretty soon becomes evident that audience has always been a rather indefinite concept. KEY WORDS: audience, media, communication FOCUSING AUDIENCE Within the system of culture, audience refers to an individual's or group's viewing, hearing, reading, listening of audience, media, audiences, television, within, ways, text, product, meaning, masses, hart, communicative, way, radio, public, must, messages, london, different, culture, communication, cantor, because, action, 1991, 1986, viewing, very, understood, theater, success, study, social, rokeach, readership, rather