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2013-11-13 来源: 类别: 更多范文
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Information sharing is very critical in determining if the team is going to reach the performance stage. If information is bottle up at the top or in various segment of the organization there can be serious repercussion. Telephone interviews were conducted with 104 senior executives involved in the management of marketing communications at large Canadian corporations (1,000 employees and more). Close to three-quarters (73%) of respondents said that dividing communications activities into silos (isolation) within their corporations often or very often results in poor information sharing between teams (Kucharsky 2002).
According to Bunderson and Sutcliffe, information related to both internal and external issues is unequally distributed among team members (given the division of labor and accountability), their ability and willingness to continually share pertinent information is critical if the team is to make decisions and take actions that appropriately address the range of relevant factors (2002). Therefore
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