Advertising_And_Spending

Advertising And Spending Advertising and Spending It is expected for companies to compete on a different scale with one another than just on price. A non-price competition must happen in the form of advertising if a profit is to be had. The necessity for firms and businesses to advertise their goods and services and how it affects consumer behavior will be discussed. This paper will illustrate the need for markets to advertise their products and how they are able to persuade consumers to react to these marketing schemes. Lars Perner defines consumer behavior as, “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” Worldwide, Perner’s statement precisely describes the typical business considerations for producing and marketing a new good and/or service. Advertising is quintessential for businesses to compete on a non-price competition scale. It is a powerful method of attracting the consumer to their business to maximize gross profit. If a company is unsuccessful in attracting new consumers to their product then profit will remain the same and those resources that were used consumer, advertising, product, consumers, company, advertisements, , products, behavior, segment, profit, money, marketing, services, same, must, market, companies, business, spending, segmentation, research, one, advertise, spent, service, promise, paper, new, group, goods, even, dollars, different, claim, businesses