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Wumart is pursuing a pure strategy

2021-12-24 来源: 51Due教员组 类别: Essay范文

各位留学生大家好!今天100Due教员组给大家分享的是一篇演讲稿代写范文,主要内容是讲:我们可以看到,导致物美竞争力弱的原因有两个方面。首先,也是最重要的一点,物美集团实施的是一种纯粹的战略,专注于国内市场,即北京,在确立国内市场的领导地位之前拒绝扩大其目标市场。显然,这必然会限制物美的发展。进一步的讨论指出,缺乏足够的资金、人才和其他资源是阻碍Wumannrt扩张的原因。在此基础上,建议物美通过商业融资、特许经营、营销组合和剩余成本领先战略实现扩张。

Conclusion:

We can see that the causes leading Wumart to be weak competiveness are two aspects. First and the most important one, Wumart carries out a pure strategy which focus on home market, Beijing and refuses to expand its target market before establishing the leadership in its home market. Obviously, it must limit Wumart’s development. The further discussion points out that lack of sufficient funding, talents and other resources is the reason that hinders Wumanrt’s expansion. Based on it, it is suggested for Wumart to achieve expansion by commercial financing, franchising, marketing mix and remaining cost-leadership strategy.

Besides, the existing rivals eliminates Wumart’s competitiveness. Many famous retail giants like Sun Art and Wal-mark have expanded in all China with the strong financial capabilities and long-term commitment to China. Besides, the service and customer experience from them is also better than Wumart. According to this situation, it is suggested for Wumart to find out what specific aspects of service should be improved by generating questionnaire survey.

Last, the substitute of e-commerce like Alibaba and JingDong put threat to Wumart. So it is recommended for Wumart to establish online stores to expand its market share.

Critical thinking:

Although we have come up with several recommendations for Wumart’s development, it is also necessary to consider the feasibility and disadvantages of above plan. First, the expansion plan for Wumart will be costly and may take a long time. The price of land in China is up increasingly and lots of favorable area have been occupied by its rivals. If Wumart choose to franchise its operation, the supervision of product quality and service should be controlled seriously. Or the Wumart’s brand image will be damaged by the poor alliance business.

Secondly, it is difficult to guarantee the validity of questionnaire. Customers today are lack of patience to fulfill the questionnaires and the outcome may be optional even though it is fulfilled. If there is too much inaccuracy in the outcome of questionnaire survey, it will provide a wrong guide for Wumart’s improvement.

Last, establishing the online store is also a challenge for Wumart. Wumart is lack of experience in this field. It will take time and resource to find out the proper operation mode for Wumart.

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