Trends and Required Skills for Journalist Graduates under New Media Environment

51Due教员组今天给各位留学生带来一篇纯原创代写范文，基于中国新媒体产业的发展，本文旨在确定毕业生劳动力市场的主要趋势和记者所需的技能。之后，将分析需求之间的个人差距。新媒体环境下新闻产业发展的主要趋势。

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Introduction

With the rapid development of network civilization, mankind has entered the information age. An era of new media with Internet information dissemination, modern advanced technology and platform has arrived, bring new transmission approaches. According to Biocca (2000), “Accessible networked information will continue to grow at a nonlinear pace for at least the next 10–20 years.” New media has been gradually affecting China's economic, political, cultural and other aspects. The arrival of the new media era has also brought great challenges for traditional media represented by television, newspaper and magazine, indicating higher requirements for traditional journalists in their professional skills and business abilities. Based on new media industry development situated in China, this paper aims identify the main trends and the required skills for journalists in graduate labor market. After which personal gaps between the requirements will be analyzed.

Main trends for Journalist Industry under New Media Environment

In the event of an emergency, traditional journalists have no way to immediately know what is happening. In new media market, people who participate and witness the event can release the information and deliver the message via WeChat, Weibo and other self-media platforms. This new mode of communication is highly effective in time, bring challenges and impacts for journalists. Graduates are expected to be skilled in using self-media platforms to transmit information as potential journalists. If new graduates are able to release information and set activities on self-media platforms, they will be closer to the audience and get rid of the traditional media weaknesses. Thus they can communicate with the audience, interact with them and win the audience market with long-term trust and support.

With fulfilled operation theories, more available platforms and similar products, the new media operation becomes increasingly important. This means that specialized and trained graduates are needed. For information transmission in new media, there are more and more complicated situations needed to be clearly identified. The audience has the right to filter, edit and publish information. The dissemination of information can be completed with no professional journalists. The press release right has been shifted from the media to the audience. To better realize the objectivity of the news on different platforms, it is necessary for the journalist graduates to fully improve their rational thinking, to listen to the sound of pluralism and to make the rational judgment of the complex information. Facing the rapid development of media mergence, each journalist is supposed to have a comprehensive operation ability of the new media product based on rational thinking and judgment requirement. Thus they are able to release news works through different media platforms when there are news events.

Required Skills for Journalists under New Media Environment

Skilled Application of Data Information

New media big data has increasingly affecting people’s lives (Lu,2016). In traditional media, professional journalists mainly depend on personal observation when making reports. In terms of investigative interviews, there are shortcomings limited by selected sample. Traditional journalists are difficult to have an object observation, make a rational analysis or detect the potential rules of facts through the accumulation of large data. In new media age, the information from the Internet and the cloud computing fulfills big data with new connotations. Database shows great potential and advantage in integrating all media resources including new media (Fu,2009). With the help of new data analysis tools, it makes possible fore journalists to record, analyze and reorganize some data. For instance, the Netflix uses large behavior data to make analysis of their interest and preferences. Through the analysis of the data integration, the company has concluded the optimal structure of the plot and the direction in American TV series. And then they out the TV series into production. Once a TV series is launched, it would make a great success.

Therefore, learning to achieve huge amounts of data from professional channel access,

To explore the potential regularity of the objective facts through professional data analysis tools, and to eventually present the findings in the form of multivariate visualization has become a basic professional requirement skill for journalists in new media era.

The Cultivation of Questioning Spirits

Professional journalists approach many news facts everyday. But fact is not equal to truth. The reliable way to get the truth is to question. All media channel uses are free to publish information on the Internet. Journalists must have questioning spirits and try to get the truth from other sources. This is to reach a balance and clear the facts for conforming to the truth. The cultivation of questioning spirits is based on rational and independent Such professionalism is in shortage among ordinary people. It is the internal driving force for professional journalists to report the news.

Effective Narration Skills

Compared to traditional journalists reporting model, the appearance of citizen journalists in new media age has given changes requirements for their narration skills. Journalists in new media age are unstrained, lively and refreshing when making narrations. This has brought a sense of freshness and irritation, which coincide with the acceptance of audiences’ psychology to some extent. The journalists who can tell the story would play a leading role in new media. The ability to tell a story is a competitive advantage. This means to present the news facts in a new way. For instance, a news fact can be presented by storytelling, dialogues, description, scene setting and so on to show the plot and details in the event and to highlight the potential event. This way makes the audience feel being attracted by exciting and dramatic narration.

As audience are frequently exposed to different kinds of new media platforms, they would accept things with new forms. Based on users’ thinking, journalists should learn where they are and what they need. Then, they need to release information on media channels through documents, tables, images, animations, audio, video, and APPs for different uses. Thus journalists should enhance their narration skills to attract them.

Personal Skill Gaps

As an averages student interested in new media, I am also an active use of social media platforms. Learning about the graduate market trends for journalists in new media environment, I believe there are many skills that I need to enhance in order to be equipped with necessary journalists’ skills in new media age. When looking through a large amount information and comments online, I would gradually develop my questioning attitudes towards them, and trying to have ration thinking to distinguish the information. In terms of narration skills, improvements can be made through observation and imitation during early period. With more exercises, I would make a progress. For data analysis, I would be engaged in professional training courses next year. 

Conclusion

Everyone has the freedom of speech in new media age, showing a tendency that new journalist graduates must be skilled self-media users. The new media environment is closely accompanied by network, with strong openness, freedom and convenience on different social media platforms. For new graduates who want to be engaged in new media, the familiarity in using of a variety of new media platforms is important. Being aware of graduate market trend and required skills, future graduates are expected to make preparation work and improve personal abilities in advance.

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