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Women in Tech

2021-08-12 来源: 51Due教员组 类别: Essay范文


各位留学生大家好!今天100due教员组给大家分享的是一篇社交媒体essay代写范文,主要内容是讲:科技领域女性的社交媒体运动主要集中在以下领域:强调在STEM专业或技术领域,女性可以和男性一样优秀的概念。鼓励女性走出自己的舒适区,打破STEM专业主要面向那些每天都做无聊编码的极客男性的成见。

The social media campaign of Women in Tech mainly focus on the following areas:

² To emphasize the concept that women can be as good as men in STEM majors or work in technology field.

² To encourage women to walk out of their comfort zone and break the stereotypes that STEM majors are mostly for men who are geeks and do boring coding everyday.

² To create opportunities for women who are interested in STEM majors to connect with other students and mentors to find out more. Meanwhile, help women who want to work in the technology field to connect with professionals and visit work places.

In terms of the content type, the social media campaign requires several steps of preparation before distribution.

Firstly, a list of questions on Women in Tech should be specified and details should be given in order to fully prepare for the campaign. We need to learn about the current pattern of women who are interested in working in the technology related field and those who are looking forward to major in STEM, the percentage of expected growth as well as areas of weakness. For example, what is the main obstacle that stops women from applying as STEM majors? Is there any reported discrimination in the recruiting process in technology firms? What are the reasons that women choose their track of studies and career? Similar questions should be listed for the following research.

Secondly, a thorough research requires qualitative and quantitative data on issues defined. In terms of the quantitative data, the campaign will look into the statistics of employment rate, college applications, and more to collect effective data. A market research on women before and after college will also be conducted within the area specified. What is more, the campaign will choose several women engineers, coders, and tech-driven entrepreneurs and conduct interviews with them to find out about the questions above. Throughout the interview, questions will be asked and important issues will be addressed. Women practitioners are also asked to contribute a speech to those they want to encourage. A collection and analysis of the qualitative and quantitative data is also necessary to get the most crucial concepts about this topic.

Thirdly, a video is to be produced from the content gathered by research. The video has important information including analysis of current pattern about Women in Tech, the efforts that have been made, what drives us forward and encouragement from women practitioners themselves. The video shall be short but inspiring with concentrated message delivered to audiences that emphasize these concepts:

1. Being a woman is cool, and you have the right to follow your heart.

2. Being a woman in STEM major and technology related field is even cooler.

3. Don’t be limited by who you think you are, because you are much more than that.

Finally, prepare events including the annual Women in Tech (WIT) conference, online voting for WIT of the year, on and offline coding course, mentor program, etc. These contents keep the social media alive and feed its audience with something new everyday, which encourage transmission of information to more and more people.  

The social media campaign contains the following platforms of YouTube, Facebook and LinkedIn to achieve the maximum outcome expected.

Platform 1: YouTube

The video will be uploaded to the YouTube channel and YouTube celebrities are invited to participate in this campaign to recommend the video or mention it during their own videos. With millions of fans that subscribe to their channels, YouTube celebrities have the source to push our campaign forward to a new level. The video is short and impressive so that audiences are attracted to the idea of Women in Tech. What is more, the campaign will upload more videos including interviews with women practitioners, funny short videos about mocking stereotypes, promotions of ‘smart is the new sexy’, and online voting event on other platforms for audiences to grow attachment to our channel.

Platform 2: Facebook

Facebook is a crucial platform for distribution because it is common that young people and work professionals all have an account. It has the most frequent user experience and active interaction between the official account and fans. Since Facebook can help the campaign build an official page which starts with a lottery for those who like the page, numerous of fans will be attracted to the account of WIT. Then, update posts with certain frequency every week to keep those fans and they will begin to share the meaningful posts with their friends. The content of YouTube video can also be posted via a link to Facebook, not to mention the photos and texts prepared for the platform. With a base of enough fans and shared posts, WIT can use the platform further and announce about future events, courses and off-line gatherings to transfer the knowledge to actions for those who are interested in the topic.

Platform 3: LinkedIn

LinkedIn is also very useful when it comes to turn thoughts into action. As a professional network that help connect people at work, the campaign can post more serious contents like researched articles and speeches from women CEOs on LinkedIn for people to share. The video of WIT can also be distributed there for it has dig deep into the causes of gender stereotype and social impacts. What is more, after the established connection between fans from other two platforms, the campaign can invite women who are interested in finding out more about educational or career choice in the Technology Sector to bond with women who are already in the field on LinkedIn. The bonding will be conducted in form of a mentor program and women can learn more through the platform by discussing with numerous professionals who are happy to help. It could even transfer to work recommendations, collage choice discussions, or more.

In sum, such content strategy will be effective in convincing women to consider the Technology Sector as a career or educational choice due to the thorough preparation before the launch of campaign, interesting content like videos, online tests and interaction, effective model of distribution, and right choice of social media platforms. The three platforms are not independently operated from each other in this campaign, but rather integrated as a whole for the maximum outcome. After this campaign, women will know more about themselves and are enlightened with the benefits of working in the Tech field, which ultimately leads to increased consideration of STEM majors or career choice.

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