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Operation analysis of international engineering company

2021-05-19 来源: 51Due教员组 类别: Essay范文

今天给大家带来的这篇论文主要描述的是在近几年里国际市场的企业开始朝着规模化和技术化的方向发展,从过于运输单一的货物为主的外贸公司,开始购买一些大型的设备和进军技术领域,英国国外经贸体系的建立对于英国经济的发展具有很重要的推动作用,使得英国在国际型的工程技术舞台上大放光彩。

Outer -scale international engineering company for the British foreign project contracting and labor to create a career and development to make a greater contribution . However, with the English opening up will gradually increase the strength of domestic enterprises , the state of "going out " policy encouraged , as well as domestic competition intensifies, more and more in the past based on the domestic market, engineering and construction enterprises and production entity classes companies began to enter the international market , the British set foot in foreign economic and technical cooperation enterprise group expanded rapidly. In this case , how to find and clear their own market positioning is placed in every type of international engineering company in front of foreign economic daunting challenge.

First, the development status

From the well-known international engineering contracting company operating mode , the general terms have the following two characteristics:

1 has a highly qualified personnel, professional technical team , project development, finance and business , and so has a strong ability . The company 's project design and high-end integrated logistics management, financing capability is very strong .   

(2) has some advanced technology, abundant capital and financing capacity in the engineering and construction projects tend to provide owners " Consulting and Design - Financing - build - operate - joint venture " one-stop total service that many companies can project from the project phase began to intervene .

The British international engineering company in the project area is relatively backward mode of operation , the business scope basically locked in the international engineering business value chain, a very small single interval , as seen in general contracting , construction, general contracting , the profits of these areas is extremely transparent very competitive , businesses fight is the implementation of the project costs. Most contractors lack of high-end project management and integrated operations had the ability , to the end of 2001 , did the BOT project of the British class international engineering company is also one of the few . According to the UK 's top international engineering contractor dozens of the situation, the UK's international engineering companies can be broadly divided into the following categories:

The first category is " design class " unit adapted from , such as the UK Tianchen Chemical Engineering , British Huanqiu Chemical Engineering Corporation , with its expertise in a certain direction on their own design advantages , international business through training to improve skills and project management capabilities , and gradually changes to the project company , and some rely on industry background , forming a group of capabilities from design to construction and professional advantage.

The second category is " Comprehensive construction enterprises," such as the construction company , the UK civil engineering companies, these companies benefit from their professional characteristics, project development was fairly wide, industry risks encountered by small, after tempering the market for many years and running , the project has begun to have a better overall design and comprehensive management capabilities , which is the development of such enterprises is relatively stable in recent years, one important factor . On the other hand , the main items involved in this branch of professional technology content is not high, the same time, these companies a large organization , personnel heavier burden .

The third category is " foreign economic enterprise" , such as the UK Machinery and Equipment Import and Export Corporation , the British Technology Import and Export Corporation, English Complete Plant Import & Export Corporation, British Wanbao Engineering Company , Norinco International Cooperation Ltd. , these companies have strong business skills and a certain ability to integrate market resources , some companies also have a certain ability to obtain financing , but such enterprises lack the necessary technical expertise, project design capacity and construction capability.

The fourth category in recent years, some of the " production-oriented enterprises ," such as ZTE , Huawei electronics, HEC Group , etc., these companies rely on their professional and technical advantages to the international market development, but the basics are in their respective industry through contracting engineering, sales, product equipment to participate in operations.

Second, the international engineering market bad environment

According to the International authoritative statistics , international project total annual worldwide market in 3200 to 3600 billion U.S. dollars , " 9.11 " incident, although the United States as the representative of developed countries, there has been a certain degree of economic recession , while also led the overall growth rate of the world economy slowed . However , the latest data show that although the international engineering market shrank to a certain extent , but remained at a larger absolute amount , especially the second world countries, the international engineering market did not change significantly . Moreover , the economic downturn, often resulting in government-funded drive the economy, while government investment is often too focused on the field of infrastructure construction .

Britain's foreign contracted scale of 130 billion U.S. dollars, in 2000 , for example, the British foreign contracted projects turnover reached 8.38 billion U.S. dollars , design consulting turnover reached 13.4 billion U.S. dollars ; foreign project contracting new contract reached $ 117.2 billion , design consulting new contracts reached $ 23.3 billion . England international engineering company markets mainly in Africa, the Middle East, South Asia is in economic recovery and rising phase region.

Meanwhile, the reform and opening up 20 years, with the economic restructuring and the accelerated pace of technological innovation , the United Kingdom 's comprehensive national strength and international competitiveness growing, many industries have a more advanced and mature industrial technology, construction, petrochemical , water, electricity , transportation, railway, metallurgy and communication industry applications technology and complete sets of equipment in the international market competition has a comparative advantage , and thus for the UK 's comparative advantage resources to the Third World output provides a driving force . Meanwhile , the UK is currently engaged in construction design and construction personnel 3400 people. According to incomplete statistics , the task of which at least 10 million people unsaturated , engineering excess capacity , so the domestic enterprises to explore international engineering market with human resource reserves.

Third, the international engineering market development characteristics

1 contract with the trend of capital

In today's international engineering contracting market , private investment growth rate increase , the government-funded project to gradually decline , demand more international projects with funding contract , require the contractor to assist owners in a variety of ways of financing , advance project funds , equity participation, provide comprehensive assistance to international financing guarantee or owner financing and so has become an international engineering contracting market trends and international conventions. Contractor's financing capacity can win the project has become an important factor .

2 EPC trend

Now the one hand, more and more international projects to large-scale and complex direction. On the other hand , the owners in order to save costs and shorten the construction period and minimize the contracting of the intermediate links , more inclined to project the required equipment, supplies and materials procurement and construction management, unified by the contractor is responsible , EPC, PMC and other general contracting turnkey mode and B00, BOT way project is widely applied .

Fourth, resources, capabilities and competitive analysis

1 resources , advantages and competitiveness

First , foreign -based companies to enter the international market earlier , the characteristics of the international market and run a better understanding of practice . Meanwhile , years of training a group of international market development through market exercise , there is a strong business capabilities , with some international engineering experience and knowledge of integrated talent.

Second , foreign -based companies in the international market has been the construction of a number of influential projects, the establishment of a more extensive marketing network and information network , the formation of a number of mature markets. In these markets , they project through the contract with the host government , supervising engineer and some local contractors to establish a good long-term cooperative relationship , and establish the company in the international market, a good image and reputation , and which has accumulated a wealth of international engineering design , construction and project management experience.

Third, some of the domestic industry, there is a serious fragmentation , there is no combination of design , production, construction as one of the strong group organization, and foreign economic integration of this type of company has the resources, experience, ability and potential market guaranteed.

Fourth , foreign -based companies generally do not have a heavy historical burden , not a lot of the construction team , basically business and management staff .

Fifth , foreign companies, especially some of the large central enterprises have been in operation over a number of financing projects , understand financing projects operating procedures , and with the Export-Import Bank and other financial institutions to establish a good relationship of cooperation , from banks and other financial institutions provides the conditions for project financing support .

2 . Disadvantages

First , do not know the specific professional project's core technologies. In particular the tender process , foreign -based business staff of technical standards, equipment selection, potential technical risks and other aspects of control appeared to be inadequate , or even can not control, in the management process is very easy in a passive position .

Second , the current foreign economic -based company on the project , especially for large-scale civil engineering projects including analysis , decision-making , bidding and management is still far from reaching scientific project management requirements and standards.

Third , the majority of foreign economic operations based companies a broader range of projects , but the professional advantage is not prominent in every field are unable to create economies of scale , the project is basically in what the industry can do , but there are no absolute grasp state.

Fourth , and domestic large complex enterprises, foreign economic -based companies generally smaller , while the British government 's policy and are inclined to large enterprises, which will seriously affect national foreign economic -based company received government support.

Fifth, the development of ideas

Currently , foreign -based international engineering company developed are the following ideas .

1 professional development

Commitment to international engineering business stronger foreign economic -based companies to expand business scale, is to professional development , but the choice of specialized engineering company apart from other comprehensive selection of integrated engineering company choice is based on internal engineering capabilities combined with market demand for professional positioning, and window -type broad field of engineering companies in the past and a large sub- profit model, determines its specialization choice is market-oriented , market decide the future demand professional orientation , that company through the advantages of the market demand for future projects and the domestic supply chain , conduct initial orientation and professional resource allocation , the project contract gradually develop their own expertise and brand , and in the design and technology be related to resource allocation and integration, improve their overall strength.

2to reposition the value chain

Foreign Economic Companies no construction team and a lot of construction equipment and other fixed assets , the cost is low. Also, they have a number of foreign markets and shipped to understand practices , with experience in international project personnel transport to do to play the advantages of both , and some foreign economy based company is positioning itself in the project management company. Project management company owners and the best interests of the business purpose for the purpose of the competitive bidding process through standardized place to get items from the owner to have credit , talent , knowledge , experience, information and other resources as backing for the owners to provide project management of the entire process services. In addition to its usual project management work , but also includes project financing, for the owners take responsibility, risk-sharing and so on.

Project management companies typically have the following basic characteristics:

1 have a capable management team and technical strength , proficient engineering contracting industry characteristics and the basic process , the ability to integrate the construction force. Secondly, the establishment of a modern information management system and scientific means of transport to do project management and control processes . Third, the market has its own advantages or superiority channels , the owners enjoy a high degree of credibility , has a stable business relationship. Fourth, have a good credit financing .

2 three-dimensional development

The so-called three-dimensional development , namely in the international engineering business value chain reach after the extension . Some foreign economic enterprises take advantage of where the industry background or through the capital markets , mergers and acquisitions , the formation of the group and into project design, project management, construction capacity for an integrated engineering company .   

TransitionInternational projects , especially in some large integrated class project , project execution for a long time , uncertainty, especially in the UK where the international engineering company key markets such as Africa , West Asia and South Asia , market risk, if the project preliminary research, analysis or project implementation process, the slightest negligence , resulting in the loss of the project has the potential to contracting companies in a very passive position , even decimated . Therefore, some foreign economic model of international companies, such as restructuring and listing a number of companies have been through the capital market operations began to seek transformation.

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