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An Analysis of Ipa

2020-02-24 来源: 51Due教员组 类别: Essay范文

苹果公司是世界著名的电子产品制造商和零售企业,多年来一直吸引着客户,并取得了其他公司所追求的巨大利润。苹果产品的促销,特别是Ipad的促销,在吸引成千上万的消费者购买方面做得非常出色。本文将更详细地分析苹果公司主页上发布的Ipad广告的有效性,以帮助读者更好地理解它。目标观众很可能是喜欢画画但厌倦了背着又大又重的画板的年轻人,以及那些躺在床上渴望看电影的人。

Apple, an world-famous electronic products manufacturer and retail, has always captivated its customers and made great profits which other companies have been seeking for years. The promotions of Apple’s product, particularly of Ipad, are doing an excellent job in attracting thousands of hundreds of consumers to purchase. This article is going to analyze the effectiveness of the Ipad’s advertisement posted on the homepage of Apple Company as an argument in a lot more details in order to help readers shape a better understanding regarding it. The targeted audience is very likely to be the young who do like drawing but are tired of carrying a big and heavy drawing board and those who are raring to watch movies when lying on bed. 
The pathos, logos as well as ethos utilized in the piece of advertisement are brilliant showing the great talents of the designers at the same time. Primarily, we can see the a pretty girl is drawing a picture which reflects the authentic puppet in its adjacent area (ethos). It is worthy to mention that the picture that the girl is drawing is extremely similar to the real doll, the only difference is that the drawn puppet seems to be cutter than the real one. This illustrates that the application installed in Ipad is so good that it can help the user draw something wonderful easily, as the old saying, seeing is believing, people will come to a conclusion that having an Ipad will equip them with a drawing board which can be taken everywhere without making too much effort. Telling customers a thousand times about how excellent Ipad can be used to draw things is not as good as making people see this by themselves. They may doubt the ideas brought out by the manufactures, but they will never question their eyes, their eye will never lie to them. People who enjoy drawing will definitely buy an Ipad. The ethos utilized here made this advertisement become more convincing. Currently, people are fond of having a simple and easy life that they were not able to have in the past, hence, earning money is not their only ambition for their entire life any more, on the contrary, they would like to possess something that can make their lives easier. Ipad has undoubtedly succeeded in making it well-known that Ipad can make their lives easier.
What makes this advertisement even better is that the girl is uprearing the Ipad with a single hand, meaning to say, despite being big, Ipad is light enough that a slim girl is able to carry it easily (ethos). This can also be seen by people’s own eyes. Therefore, they do not have to worry that the Ipad is too heavy to be lifted. Sometimes, people have difficulties in lifting it after using it for too long. This small details has freed clients from worries. 
Furthermore, it is obvious that the girl makes people feel comfortable. She is not like those models or singers who are overwhelmingly domineering, which is what presses suffocative come (pathos). Particularly for males, they will certainly slow down their pave and calm down and have a close look at this picture. Being interested in an advertisement is the first step to success when it comes to popularizing a product. People’s feeling is the most crucial part in advertisements, because without a good mood, people would not have had the desire to look at it meticulously. 
In conclusion, it is clear that the effectiveness of Ipad’s advertisement created by Apple Company is fabulous. This can be attributed to the great effort spared by the intelligent designers recruited by this company. However, to refine this advertisement, the designer could have add one more little detail, namely a logo of Apple. Due to the fact that brand effect is much better than any other ways to attract the public’s attention, a logo of Apple will give people a first impression that this product is made by Apple company, the biggest electronic manufacturer which has been offering excellent wares for ages leading its customers to a easier and simpler life. If there is no logo being put in this advertisement, especially when the one that looks at it knows nothing about the truth that this is Ipad made by Apple Company, he or she is very likely to skip it. Thus, in order to fascinate more consumers, this advertisement should be clearer about which company makes the Ipad. But anyway, this advertisement is very brilliant and it is not difficult to see how many people will get the inspiration to possess one after seeing it. At this time, Apple Company really made a good campaign. 
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