Customized Tours

下面为大家整理一篇优秀的essay代写范文- Customized Tours，供大家参考学习，这篇论文讨论了私人订制旅游。定制旅游的起源于国外，是一种为旅游者量身定制，以旅游者为主导进行旅游行动流程设计的旅行方式。旅游者可以根据自己的喜好和需求定制行程的旅行方式，在随心所欲的基础上最大化地提高旅行质量。订制旅游作为一种新兴的旅行方式，在年轻群体中深受欢迎，不仅因为它初来乍到而让人产生新鲜感，而是因为定制旅游本身较于传统的旅行方式而言，具有更高的质量，更好的服务和更有特色的路线。

Under the impact of e-commerce tourism on the Internet, traditional tourism enterprises have been unable to meet the needs of young tourists. Customized tourism can meet the needs of tourists of different age groups and different purposes, which has attracted more and more attention. China's private customized tourism just started, has a great development prospects, but there are still a lot of imperfect places.

The progress of transportation technology shortens the distance between regions, the rise of Internet technology broadens people's view of the world, and the development of new media arouses people's desire to travel. Travel has become a hot word on the Internet, and sharing information and travel tips on social networking platforms has become a new craze. A short video called vlog has emerged on weibo, loft and all the major social networking websites in China. People are willing to record their life and travel with vlog, and more people are willing to see those unknown areas under the camera lens or the corner of the city that few people visit. Popular tourist attractions can no longer satisfy the "appetite" of the public. And what we never notice, what we never discover, is what catches our eye. Therefore, today's customized Tours need to be focused rather than cast a wide net.

The concept of customized tourism first started in foreign countries and has been developing in China in recent years. Tailored for tourists, guided by tourists travel action process design, this is called customized tourism. Generally speaking, it is a way of travel customized according to one's own preferences and needs: food and accommodation can fully meet the wishes of the customer, the traveler's idea is always the first, and customized tour should try its best to meet its requirements, and put forward more professional opinions on the basis of sublimation travel experience. Maximize the quality of travel on a whim basis. Therefore, as a feature and selling point, the biggest advantage of customized tour is to gradually weaken the sense of existence of middlemen or even to feel the existence of middlemen, to bring tourists the most personalized service and the most humanized customer experience. Customized tourism, as a new way of travel, is very popular among the post-80s and post-90s generation. It is not only because of its novelty, but also because customized tourism itself has higher quality, better service and more distinctive routes than traditional travel. It is believed that customized tour will become a popular way of travel in the future and lead the development of the tourism market.

When it comes to customized tourism, it starts with self-help travel. On the one hand, with the impact of living standards, education, traffic conditions and other internal and external factors, tourists have higher and higher requirements on the content of tourism, and the schedule is increasingly personalized. Some travelers make travel strategies according to their own preferences before traveling on their own. Customized travel inspiration is from the travel strategy developed. From the professional point of view of the tourism industry, with the penetration of modern elements such as leisure and experience, the existing traditional tourism methods -- group tour and self-driving have become the rear wave of history. Therefore, customized tourism, that is, "design tourism routes according to their own requirements", is gradually entering the vision of tourism enthusiasts. Our country has become the second largest producer in the world, people's life is changing, people know how to enjoy life more, the traditional products and services provided by the tourism enterprises has been difficult to satisfy the consumers of "sharp taste", therefore, the tourists demand and tourism enterprises to provide product as the yarlung zangbo river valley was formed between a huge gap, ordered to take this opportunity then entered the tourism market.

In 2016, the industry estimated that customized Tours accounted for 15% of the outbound travel market. In the next five years, with the upgrading of consumption and the improvement of industrial specialization and efficiency, customized tourism, a kind of advanced tourism products and services, will expand from medium and long-term outbound tourism to the overall tourism market, and the penetration rate of customized tourism is expected to increase to 20% ~ 30%. Customized tourism is likely to become the tourism sector with the fastest growth and the greatest potential after outbound tourism, releasing the market potential of trillions. It is foreseeable that in the next two to three years, the specialization division of customized tourism will be gradually clear: customized tourism companies focus on product research and development and customer service, technology platform focuses on system tools to improve industry efficiency, B2B suppliers focus on integrating upstream resources. Customized tourism industry will form a new ecological balance.

Now in the growth stage of customized tourism industry is also facing many problems and challenges. At present, customized tourism has derived a higher form of travel, creative high-end customized tourism. Early customized tour requires tourists to have a certain tourism cultural quality, have a certain understanding of the destination, and put forward a preliminary travel plan. At the same time, it conflicts with the original intention of some tourists, most of whom have no idea about the destination and choose customized Tours to enjoy a special travel experience and do not want to worry about the travel plan. In order to better satisfy travelers and improve their competitiveness, tourism enterprises have launched creative high-end customized Tours. That is, according to different customer groups, hobbies, budgets and other development of their preferences and beyond the customer's travel plan. For example, coffee experience tour will be launched for literary and artistic young people. For senior fooders are launched alley features food tour, for adventure enthusiasts, launched jungle canyon adventure tour...... However, for a travel agency, in the face of numerous customized needs, whether in terms of human resources or resource allocation, it is not enough to meet the basic customized requirements, not to mention to do everything and keep improving. However, if customized tourism can not do everything, excellence will not be able to stand out in the uneven tourism market.

Therefore, the launch of customized tourism, the travel agency has become a problem. Only in the supply system, procurement system, human resources have excellent conditions for the allocation of travel agencies, can make a truly customized travel program. However, at present, most travel agencies lack high-end marketing personnel and market expansion ability. They attract consumers with the banner of customized tour in their propaganda, which is virtually the same as the traditional package tour. However, in line with the needs of The Times, the concept of customized tourism has also appeared on the stage of the tourism market, and few travel agencies do not set foot in it. Its purpose is self-evident to enlarge profit. There are still many problems to be solved in the initial stage of breeding customized tourism. These problems are not caused by customized tourism itself, but resulted from the insufficient understanding and implementation of customized tourism by travel agencies in the process of product implementation and implementation.

The current tourism market also has a problem: that is, the eye is high, the hand is low, the gimmick is sufficient, but makes the effect is not good. The root of the problem is resource, so how to use the limited resources is the key. The so-called "customization" is to highlight the personality of travel. First of all, the product should be refined and "different from person to person", so as to meet the requirements of customized tourism. In the beginning, it is a good choice to only face a single country. This makes it easier to integrate resources and plan your trip in more detail.

For customized travel boom in recent years, especially introduced tailored for a single country tourism projects, different from the ordinary attractions to the world, on the market of personal tailor, the travel agency in the future should be more professional, more detail for every customer to make a detailed travel guide, private ordering detailed elaboration, fine travel to every aspect of life, meet the full range of customer needs. In order to get rid of the traditional way of travel, the travel agency should first consider changing its role, weakening its sense of existence, giving travelers the space to explore and discover by themselves, as well as providing delicate and silent services. Secondly, avoid blindly following the crowd, form their own characteristics in the blindly pursue hot market to attract the eye of tourists, improve competitiveness. At the same time, the development of supporting tourism system is particularly important -- travel APP, travel map, travel guide, etc., to form their own travel brand. Not only stay in the concept, but to do "private customization", one-to-one service, study the possibility of matching services, really achieve the purpose of "le you".

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