北美作业代写：The commercial and artistic nature of the film

下面为大家整理一篇优秀的essay代写范文- The commercial and artistic nature of the film，供大家参考学习，这篇论文讨论了电影的商业性与艺术性。商业性与艺术性是影响电影的重要元素，二者直接关系到影片的质量与效果。如果过度追求商业性，势必有损艺术性，一味强调艺术性又极易出现叫好不叫座的现象。因此，必须正确认识电影的商业性和艺术性的关系，这样才能更好地推动电影的创作与发展。

Commerciality and artistry are important elements that influence films, which are directly related to the quality and effect of films. The excessive pursuit of commercial property is bound to undermine the artistry, while blindly emphasizing the artistry can easily lead to the phenomenon of either good or not. Therefore, it is necessary to correctly understand the relationship between the commercial and artistic nature of films. At the same time, in the face of the wave of globalization and the impact of Hollywood films, it is necessary to explore the coping strategies of Chinese films so as to promote the prosperity and development of China's film industry.

In the study of film issues, the relationship between commerciality and artistry is an important issue. On the one hand, it shows the socio-economic characteristics of film as an art form; on the other hand, it also shows the difficulties and difficulties faced by film development. To properly treat and handle the relationship between them can better promote the creation and development of films.

From its birth to the present, the film has experienced a development process of more than 100 years. Compared with other art styles, such as drama, poetry and music, the film has appeared for a short time, but its social influence is no less than them, and has even surpassed them and become a part of modern People's Daily life.

The success of the film is largely related to its ability to meet people's aesthetic needs. Compared with other art forms, film is more closely related to technology and science. Therefore, some people call film a technical product. However, films are different from ordinary industrial products. Although they are duplicative, they are characterized by creativity and innovation. Therefore, a good film often contains a lot of painstaking efforts and wisdom of the scriptwriter and director.

At present, there are still differences on the understanding of the artistry of film, which is mainly reflected in the recognition of the function and value of the film genre. From the perspective of entertaining the public, some people divide films into mass films and minority films, believing that mass films focus on entertainment while minority films focus on artistry. This practice of distinguishing film values from entertainment/art, with a distinct dualism, is superficial. Because, artistic activity and recreational game are common in giving a person a kind of pleasant experience, letting a person relaxed body and mind, spirit is happy. So, whether it's the highbrow work or the popular work of the underworld, it's ultimately about providing spiritual enjoyment. Young and vulgar, art and entertainment are not diametrically opposed to each other. Some high works often absorb the popular content or form to obtain the new life, popular works also have the elegant composition. For example, many classical poems in jin yong's wuxia novels and the Confucianism and Taoism culture infiltrated make their works present the artistic effect of both refined and vulgar. In traditional western paintings, religious paintings are often the main content of the painter's performance, and the daily life of the lower class is usually excluded. Since the enlightenment, with the discovery and attention to human beings, some paintings designed to represent ordinary people have gradually gained recognition and become models, such as the painting "peaches", "evening bell" and "seeder" by the famous French realistic painter miller in the 19th century. The evening bell, in particular, conveys a strong religious sentiment through the devotional activities of a couple of farmers working in the fields. Western art such as films, music and novels are also closely related to the popular tradition. For example, in the first 20 years of the 20th century, many recreational films opened up new possibilities for film editing. In terms of value, popular tradition can obviously cultivate high-quality art. Just as Shakespeare and dickens both wrote for the general public, many of the great 20th century music, including jazz and blues, also came from popular traditions." Therefore, the understanding of the artistry of film should not be based on the theory of origin, but on the form, narrative and style of film and the perspective of audience experience.

As an art, film is closely related to business. The production of films needs money investment, and the publicity, distribution, circulation and dissemination of films cannot be supported by money. In addition to the public interest films, most of the films are shot for the purpose of making money, which is also recognized by many big-name directors in the world.

Movie commercial property condemned it impossible to get rid of the business needs, but the problem is how to deal with the relationship between commercial and artistic quality, in the pursuit of economic benefits at the same time, still can maintain high aesthetic value, or at least don't lose the basic art level, it is still in practice need to constantly explore and solve a big problem.

At present, with the rapid development of China's economy, film industry and the rapid growth of film production, it can be said that the film industry has made great progress since the new era. A number of films with high artistic value and a record of the box office are constantly emerging, such as the tangshan earthquake, zhao's orphan, let the bullets fly, if you are the one, and so on. They may interrogate human nature by expressing kinship, friendship and love in natural disasters, and interrogate the value and meaning of existence. Or directly against the corruption of the official field in the republic of China, in the fight between the bandits and the officials, the officials and the tyrants, reveal the darkness of politics and the suffering of the people; Or by the little people's love experience as the clue, the consumer culture of the circumstances of human survival picture and distress.

However, there are also many serious problems, for example, the phenomenon of poor production of films still exists, and the lack of cultural connotation and humanistic spirit makes the current film production in China often fall into showmanship, lack of brand representation and creativity. Therefore, when Americans make movies based on the stories of mulan in China into the market, the creative industry in China is basically zero. When "kung fu panda" was released in China, Chinese people could only mourn for Chinese films. When one element after another of our traditional culture becomes the creative product of westerners and in turn dominates the market of our country, we must wake up to the importance of film creativity and the necessity of constantly improving the awareness of cultural protection and the ability of cultural reconstruction. As people celebrated the 2010 domestic film box office sales of more than 10 billion yuan, the $1.859 billion worldwide record of avatar, which was released just 39 days ago, showed us once again the great miracle of 3D technology and creativity.

Especially in the context of post-modern consumption, many films, in order to cater to the public's movie-watching needs, take the deconstruction of lofty and cultural values as the pleasure, make jokes, play strange and humorous as the energy, take violence, blood and mystery as the style, and take the entertainment as the supreme purpose, completely deviate from the film as an art to care about real life. For example, when we watch "a Chinese Odyssey", we will applaud chow's ridiculous acting style and praise the rebellious character of the story and the film's excellent narrative skills and shooting techniques. However, it is difficult for us to agree with the values shown in the film. Similarly, in the treasure box of moonlight, we appreciate the use of intertextuality, copy and collage technology in the film, and also get a relaxed and pleasant movie-watching experience. However, we do not agree with the approach of deconstructing the loyalty thoughts of The Three Kingdoms and the heroes, even love and friendship. Therefore, zhou xingchi, the "wulitou" master, finally returned to the soil of reality. His "Yangtze river no. 7" let us see his concern and performance on the plight of the underclass little people. In the miserable narration and poetic communication of the film, the audience experienced the greatness and preciousness of family affection.

In fact, the emphasis on reality has always existed in Hollywood films that are known for their creativity and big production, because the concept of Hollywood films is mass realism. Whether it's the disaster science fiction film the day after tomorrow, 2012, or the fantasy adventure film avatar, what's behind the intense imagination and special effects is still reality. On the film's narrative, or to a ordinary people suffered, or to a disabled person as the main line, from the point of view of the different civilization under the same circumstances, put human different experience in the same situation, so as to give people a kind of common experience and aesthetic enjoyment, which make the film for the success of cross-cultural communication, and create a commercial miracle.

The business model of Hollywood films is worth learning from, but we must also be aware of the bottleneck of the development of Hollywood films, that is, the lack of creativity will bring them a huge blow, and the repetition of special effects will lower the artistic level of their films. At the same time, it must be seen that the popularity of Hollywood films has something to do with the globalization strategies advocated and promoted by the United States. "Globalization" is a new system of world economy and politics that the United States tries to build. American television, American music, Hollywood movies, is taking over everything else in the world. The standardization of this culture means not only that the American cultural industry will replace the cultural industry in other countries, but also that it will destroy the way of life of other ethnic groups. Globalization is also closely related to culture and economy, making culture and economy become intertwined with each other, and the unique phenomenon becomes the typical feature of post-modernity society. "in the final analysis, post-modernity has the characteristics that culture melts into economy and economy melts into culture. Among them, "the economy melts into culture" is mainly manifested in the aesthetic consumption of goods, that is, goods are constantly attached with the external representation and aesthetic connotation of cultural image from the design and packaging of production to the circulation and sale. The "cultural melting into the economy" is mainly reflected in the cultural industry, especially the entertainment industry. Hollywood films are typical representatives, so that the United States "ensures its films to be released in the foreign market with an overwhelming majority: it generally achieves this by writing the terms into various treaties and aid packages".

So, in the face of the invasion of Hollywood films in the trend of globalization, how should we develop our own film industry and reshape the cultural image of great powers?

First of all, efforts must be made to promote the construction of "localization of advanced culture in China" and "modernization of Chinese culture". On the other hand, we should try to explore the advanced factors of Chinese culture, carry forward and make it universal. China's 5,000-year civilization has accumulated rich ideological heritage and time-honored cultural traditions. We have no shortage of materials. The key is how to turn them into ideas, make them into films and make them to the world market.

Second, we should cultivate a worldwide audience for Chinese films. It is well known that the popularity of a film in the world depends not only on the factors of the film itself, but also on the recognition of the culture by other audiences. The popularity of Hollywood films, in addition to their big production and innovative new ideas, is also related to the audience's recognition of American culture and the cultivation of Hollywood studios' emphasis on audiences. The liberal democratic spirit of American culture and the pragmatism and individual heroism advocated by it make many people love and yearn for the United States. Therefore, when Hollywood films convey these cultural traits through films, they can easily gain the recognition of the audience. Therefore, China must also strengthen the dissemination of culture, improve foreigners' recognition of Chinese culture, and then cultivate audiences who love Chinese films.

Thirdly, the cultural connotation and artistic charm of Chinese films must be improved to build brand products and creative industries. Although China has become a major country in world film production, it is not a strong country in world film production. Currently, "for every 100 hours of audio and video products in the world, 74 hours are transferred from developed to underdeveloped countries." The United States produces 10 percent of the world's films, but it consumes half the world's viewing time. In 2010, China produced more than 500 films, generating only as much profit as a Hollywood avatar in the world, which has to worry about the future and future of domestic films. There is no lack of culture in China. What we lack is the refinement of culture and the forging of connotation. There is no shortage of stories in China. What is missing is the integration of stories and the re-creation of stories. Therefore, it is necessary to build China's world-class creative industry, enrich the narrative space of the film and improve the cultural connotation of the film.

Finally, must reform the systems and mechanisms for the further development of film career, straightening out relations, improve efficiency, strengthen the layout, strengthen the management, enliven the mechanism, give full play to the basic role of market in the allocation of movie resources, to the masses demand and the market as the guidance, to create both meet the demand of the masses, but also has good market prospects of excellent films.

Only in this way can Chinese films cope with the challenge of globalization and the impact of foreign films, display China's image as a cultural power with a more confident attitude and improve the soft power of Chinese culture.

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