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作业代写:Visual identification elements in clothing brands

2018-06-25 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Visual identification elements in clothing brands,供大家参考学习,这篇论文讨论了服饰品牌中的视觉识别元素。服装品牌视觉识别元素,其实是服装设计元素的一种。视觉识别元素相较于一般的设计元素的区别就是高度特征化。视觉识别元素是通过高度提炼,具有品牌识别性的设计元素,是一种携带品牌风格及文化内涵的品牌基因。视觉识别元素是品牌区别于竞争品牌的重要手段,也是品牌识别传播的重要载体。

Visual identification element,视觉识别元素,essay代写,paper代写,作业代写

Visual identification element of clothing brand is one of the elements of clothing design. The most important difference between visual recognition elements and general design elements is that they are highly characteristic. Visual recognition element is a highly refined design element with brand recognition, which carries the brand style and cultural connotation. Visual recognition elements of clothing brands can be divided into basic elements, related elements and practical elements. The basic elements include text elements, graphics elements and color elements. Related elements include the location, proportion and organization of elements. Practical elements include material, style, structure, technology, etc.

Under the condition of similar product design, material and price, consumers are more inclined to choose products with good brand image. As an important part of brand image, visual recognition elements can convey brand information to consumers through products, Spaces and other media, which is conducive to the building and dissemination of brand image. Because the brand visual identification elements are rooted in the brand culture, good application is conducive to the communication of the brand culture, and is an important way to upgrade the brand concept.

The primary way for consumers to recognize and remember a brand is the visual element of the brand. Visual identity elements is an important means of brands is distinguished from competition, elements of visual identification is the important carrier of brand recognition and perfect visual identification system can accurately will be the core value of the brand with a unique visual way passed on to consumers, promote the formation of brand image. The effective application of clothing brands to visual recognition elements can also enable them to differentiate themselves from competing brands while saving high publicity costs. The design of visual identification elements requires designers to refine the elements of brand design after in-depth analysis of the industry background, brand positioning, brand culture and brand connotation. With creative thinking, brand designers should find the best combination point between brand and market, and effectively apply visual recognition elements of brand, so as to create an excellent brand image.

In the fierce brand management competition, the value of brand products determines the value of the brand. As the main component of brand intangible assets, visual identification elements are of great value to enhance brand reputation and loyalty, as well as brand added value. Clothing brand visual identity elements are the brand image and the concentration of the culture, manifests the brand concept, structure, complete, clear level of recognition elements can increase the consumer's clothing brand recognition and self-confidence. Visual identity elements is the combination of visual art design and business, and its effective application can increase brand influence, brand to target customers, better display clothing brand culture, to enhance the brand competitiveness. The larger the proportion of such intangible assets in the total assets of enterprises, the higher the brand value of products.

Besides the highly characteristic, the stability and derivativeness of visual recognition elements of clothing brands are also important attributes of recognition elements. Visual identity elements to the stability of the model play an important role to the brand style, style swing clothing brand it is difficult to improve customer loyalty, and elements of visual identification of derivative makes brand new elements have been born in the process of development, thus visual identity elements can be divided into core and derivative two again. "The core visual identity element is a historical element extracted from the brand vision recognition system, and it is an important element that carries the brand gene. Once set, it cannot be changed easily. The derivative visual recognition element is a visual identification element that combines the popular trend innovation in the process of brand development. The reasonable development of the derivative element can keep the brand young all the time. Only with the proper application of core visual identification elements and derivative visual identification elements can the brand concept be continuously upgraded on the basis of inheriting the cultural connotation of the brand.

Most of the world famous brand over the decades, or even hundreds of years of precipitation and accumulation, clear brand style, the application of visual identity elements will be improved and the system, is worthy of reference for Chinese clothing brand to learn. We will analyze the application of pattern elements in Louis vuitton, the application of style elements in xanair and the application of material elements in burberry. Classification is various, visual identity elements in the application process for composite applications, the reason for the three brands to choose a single visual identity elements were analyzed, and in order to more intuitive to reflect the application method of visual identity elements, easy learning and reference.

Louis Vuitton, the world famous luxury brands, the full name of it may not be known to everyone, but everyone in their daily life are mostly seen its brand the most representative and brand identity design elements - Monogram service pattern and Damier chessboard pattern.

Monogram has been used in almost all Louis vuitton luggage and bag designs since 1896 as a branding element. Monogram is a combination of four graphic elements, including three deformed patterns of four-leaf flowers and overlapping LV characters. Another classic pattern, the Damier checkerboard pattern, is made up of the original checkerboard pattern and the words Louis Vuitton. At present, these two patterns appear in various corners of the world through products, Spaces and other different ways. While keeping the classic tradition, Louis vuitton pays attention to the development and innovation of the brand. In 1997, Marc Jacobs and Japanese artist Takashi Murakami cooperate, launch Monogram service Multicolore series, has 100 years of history in the classic Monogram service design based on design again, this series of extremely rich visual effect and avant-garde, Mini Monogram service canvas series, Monogram service Vernis leather series, Monogram service Glace leather series products brand to inject new vitality, broaden the brand market, It attracts more young consumers.

The classic coat and the little black dress are chanel's signature styles. They were created in the 1920s and have been a symbol of chanel ever since. When world war ii broke out, shannell closed her shop. Re-opened in 1954, the summer nair suit still appears as a classic style, the classic coat fabric USES coarse spinning tweed, color also becomes lively, appear young and have life. To collect chanel, many people's first choice was a tweed coat. The unique design, the short square shape, the perfect open cut, are unique. The little black dress was another elegant revolution. Chanel in the creation of classic at the same time more knows how to inheriting classic, contemporary German fashion designer Karl lagerfeld chanel series in the spring of 1998, to redesign of classic coat, make the chanel style once again become a fashionable craze. In 2012, Karl lagerfeld teamed up with Carine Roitfeld to honor chanel's classic BlackJacket with a new album, The Little BlackJacket, which he created in person.

Throughout the development history of burberry over one hundred years, its product lines have been continuously enriched, and its design elements have been constantly innovated. However, Gabardine, a twill fabric, has gone through the development process of the whole brand and has been unfailing for a long time.

In 1879, burberry with the gown worn by shepherds have inspired warm in winter and cool in summer characteristic, developed the prestigious1 twill fabrics - gabardine, because of its warm waterproof breathable, anti-wrinkle properties are widely used soon. Gabardine was patented in 1888 and designed and manufactured raincoats for British officers for 40 years. In more than 100 years of development, Gabardine is the embodiment of burberry's exquisite quality and calm temperament. In 1901, burberry created its first trench coat using Gabardine fabric, becoming an enduring trend. From brand founded at the beginning of the raincoat to after ski suit, to the popular global windbreaker, Gabardine application for burberry to constant innovation not divorced from the traditional again at the same time, the brand image of the shape and play an important role.

Through the analysis of the world famous brands above, it is found that the formation of visual recognition elements does not happen overnight, and it takes a long time to form and gradually systematize. Combined with the development of world famous brands, Chinese local brands should learn from experience and lessons and gradually establish a sound visual recognition system. As far as the current development is concerned, Chinese clothing brands need to pay attention to the following points in the development and application of visual identification elements:

Part in today's competitive market environment, Chinese garment enterprise to take shortcuts even theft or imitating famous clothing brand visual image, to achieve the purpose of cognitive confuse consumers. Such companies while saving the cost of brand development, to borrow from other brand influence profits in a short time, but from the brand long-term survival and development is very bad, because does not have its own brand concept and style, in the end it is difficult to gain recognition in the market.

Chinese clothing enterprises in the economic globalization brings a big change, should understand business after the product management and capital operation era after has entered the era of brand management. Only when the visual recognition elements are rooted in the brand culture can they reflect the brand connotation and shape the brand style in the application process. Visual elements have been tested by the market for a long time, and have been accumulated and retained continuously, eventually becoming mature brand visual recognition elements. Therefore, when developing visual recognition elements, Chinese local clothing brands should pay attention to the combination of visual recognition elements and brand culture.

At present, most of the local clothing brands in China have too simple application methods for visual recognition elements, which also makes the visual recognition elements in the brand promotion can not play a good role. The diversification of visual identity elements form is conducive to the further development of brand, domestic clothing brands need to strengthen the application ability of brand visual identity elements, in the brand product design, product materials research and development, product packaging design and application of visual identity elements in the design of brand space remains to be strengthened.

Although Chinese clothing brand enterprises gradually realize the importance of visual identity elements, but for the application of visual identity elements are lack of effective management system, the stand or fall of visual identity elements used in a large extent influenced by designers professional diathesis, this makes the enterprise not to scientific grasp the brand style. The most effective way to solve this problem is for garment brand enterprises to master effective science and technology, systematize visual recognition elements and integrate their application processes. Chinese clothing brand development needs combined with their own conditions, draw lessons from foreign successful experience from each other, in the process of development of visual identity elements and classified, to set up perfect visual identity elements system.

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