作业代写：The development of cultural media industry

下面为大家整理一篇优秀的essay代写范文- The development of cultural media industry，供大家参考学习，这篇论文讨论了文化传媒业的发展。伴随着移动互联网的发展，文化媒体正快速成长为传媒产业的支柱板块，并成为媒介融合的关键连结点。传媒业的发展整体态势积极向上，且不断地呈现出多元的状态。在庞大的传媒市场激烈的竞争中，国家传媒业要想有自己的立足之地，就必须根据情况制定出符合自己国家的发展战略，积极的鼓励传媒业的发展。

According to statistics, in 2014, the total output value of China's media industry reached 1136.18 billion yuan, topping the trillion mark for the first time, up 15.80 percent year on year, and the growth rate was nearly 0.30 percentage points higher than that of 2013. Is expected with the adjustment of industry structure and the expansion of denotation, media industry output value of 2015 will continue to maintain double-digit growth, TV movies, Internet and mobile media is expected to become the main pillar of industrial growth. In 2014, national newspapers printed about 2.7 million tons of paper, down nearly a quarter from 2013. This suggests that, despite the fact that newspapers are secretive about circulation, circulation has actually fallen by about 25 per cent. At the same time, the advertising market on which newspapers live has been negative for four consecutive years, and the decline in 2014 even reached double digits.

With the development of mobile Internet, cultural media is rapidly becoming the pillar of media industry and becoming the key point of media convergence. In December 2014, baidu's mobile advertising revenue surpassed PC Internet revenue for the first time, followed by weibo and Momo, as well as xiaomi's investment of 1.266 billion yuan. In the first quarter of 2015 newspaper advertising decline is more serious, fell more than 20% generally, individual newspapers fell 30%, circulation also has generally been declining, including automotive, real estate and other traditional advertising large loss is most serious. The slowdown in macroeconomic development, coupled with the constant squeeze of new media on the traditional media advertising market, is expected to be more serious in 2015.

The overall development of the media industry is positive and diversified. With the development of Internet technology, the development of media industry will be more and more closely connected with the development of Internet. The Internet has become a channel for TV content distribution, and TV has become an important driver for the development of video advertising market. Radio advertising, film, will be three carriage driving the development of the media industry, the consumption and the improvement of living standards, the demand for these three aspects will be more and more, the film industry is due to the investment enthusiasm to an all-time high, directly drive the market prosperity, believe the future will continue to grow. The growth rate of the future broadcast advertising market may slow down gradually; However, with the growth of the cinema industry and the improvement of people's film consumption, there is still a lot of room for development.

With the rapid development of our country. China's per capita disposable income is growing at a steady rate, mass culture level also in unceasing enhancement, the next few years the media industry along with the increase of per capita disposable income in China is expected to continue to grow. This shows that China's next decade will usher in a great development and prosperity of the media industry.

Marketization of the media industry of our country has entered the state, in the huge media market fierce competition, the media industry in China to have its own place, must according to the situation develop in accordance with their national development strategy, actively encourage the development of the media industry. Discuss the development strategy of the media industry from four aspects:

The media industry is closely related with the development of Internet technology, to a large extent depends on the development of Internet technology, the media industry in the process of development to keep up the pace of scientific and technological progress, constantly inject new technology power for the media industry, persist in science and technology is the first productive force, efforts to improve technology to make the media services and works further close to life, close to the actual.

The development of the media industry needs a lot of money, it is a source for money and power industry, capital investment is the spring breeze that the media industry, increases the business content of the media industry and business, which increases the sales revenue, the media industry to the media industry resources integration makes some fragments of the composition of use of the resources together, so as to further reduce the cultural resources waste.

Though the media industry of China in recent years, but there is a good development in the talent the surface is very lack, lack of high-end talent cultivation, some real technology, not many people understand knowledge, are more grassroots employees, it is not good for persistent development of the media industry. Talent is the first development and the implementation of talent strategy is also the key to the media industry.

The media industry booming development without government support of the government, the government's policy of correct guidance to the media industry in the new, in the right direction, to reduce some bad competition, the media industry at the same time also provide strong backing to the development of the media industry, to help on the operation and management system innovation and expand business scale.

The development of today's media industry is no longer just limited to the development of advertising, more and more pay attention to the development of diversified and service provision, the media industry by trying to expand their business and investment the width and breadth of to increase the income of the media industry. Expanding services will also increase the risk of investment in the media industry.

The increase in the number of service scope and service category in the media industry at the same time, the risk will also increase, no longer just limited to the risks of advertising, this needs us to reduce costs as much as possible, the formation of the alliance of enterprises, through the enterprise between the complementary advantages to make up and reduce the loss, formed the good complementary relationship, both sides have higher profits.

Cultural industry with a relatively low barriers to entry, in recent years, is a development prospect of good industry, therefore has attracted more and more entrepreneurs, these business in some very capable young people, in the media industry has a certain competitiveness on the market, at the same time also can cause some of the media industry market chaos.

Science and technology is a double-edged sword, in promoting the development of media industry will also hinder the development of the media industry, China's science and technology compared with the science and technology of other countries, there is no great advantage, it is to some extent hindered the development of the media industry, China's media industry technical force may be behind other developed countries, and some media technology compared with the developed countries is not yet mature, this to the development of China's media industry brought huge risk.

China's media industry development at present is in a state of a thriving, but are also facing a lot of risk, the media industry in the future development needs with the Internet technology closely combining with the power of the Internet to develop the media industry.

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