北美作业代写：The whole media transformation of the newspaper industry

下面为大家整理一篇优秀的essay代写范文- The whole media transformation of the newspaper industry，供大家参考学习，这篇论文讨论了报业的全媒体转型。作为传统媒介，报纸自问世以来就不断遭遇新媒介的挑战。信息时代，面对新兴媒介的冲击，数字化逐渐成为报业变革的新方向，许多报业集团都在尝试全媒体转型与突破。全媒体对于报业发展的意义，不仅在于组织与形态的“全”，更在于由传统纸媒向多介质传播的转型与变革。

In the information age, the traditional media, such as the Internet and intelligent terminal, have experienced great impact on the rapid development of modern communication technologies. Respectively in this paper the new technological changes under the media environment, the necessity and the possibility of the newspaper all media transformation, domestic newspapers all the development model of the transformation of the media analysis of the current full media transformation and exploration of China's newspaper industry, hope can find new transformation to the success of China's newspaper industry development path.

Technological innovation, along with the growth of the newspaper industry, also affects the business and development model of the newspaper industry. As traditional media, newspapers since the advent of continuously meet the challenge of new media, radio waves, light and shadow imaging, Internet, smart phones, big data and cloud computing and so on all has the impact on the newspaper industry has formed a larger. In the information age, in the face of the impact of the emerging media, digitalization has gradually become a new direction for the change of Chinese newspaper industry, and many newspaper groups are trying to transform and break through the whole media.

With the promotion of informatization and economic globalization, new technologies such as the Internet and intelligent clients are shaping a new media environment with unprecedented breadth and depth. Media communication is beginning to present a new development trend:

Represented by smartphones, tablets, etc of the presence of the mixed coal terminal enables the audience to through a terminal, to achieve a variety of services such as video, by reading, and connected to the network anytime and anywhere, the bearing capacity of the media and forms upheaval and starts to take on the development trend of the bidirectional interaction, pluralistic integration.

Information production began to enter multiple times, professional news dissemination agencies, suppliers, both goods and services can be a provider of information and comments, these information fusion and expression, formed a diversified, vast and complex information environment.

Big data, social network and mobile Internet have brought breakthrough economic and technological forces, and changed the way of business of traditional media.

With the rapid development of mobile Internet technology, constantly hit by newspapers, television and other traditional media, professional production by the Internet gradually break news, information transmission to reduce costs, and the transmission channel is plural.

Firstly, the smart phone and Internet have become the main way for people to obtain information, and the access to information is becoming more and more diversified and convenient, and the influence of newspapers is declining. Second, traditional media rely on the ideas and information of one-way transmission mechanism is disintegrating, interactivity, fragmentation, socialization of information dissemination ecological system is established, netizens are through a variety of ways to participate in the reshaping of the social structure and power structure; Third, the new media environment is constantly deconstructing the old business model of traditional media.

On the one hand, the change of the communication field has caused a great change in the customers of the traditional newspaper industry. The readers are losing and the dividing line of media is gradually disappearing. On the other hand, newspapers' own production, management and the organization structure of newspapers have also undergone a series of changes.

Since 2008, more than 200 newspapers have been insolvent, shut down or stopped printing in print, and the transformation network has been published. The Chinese newspaper industry is also entering a recession, and the business model of advertising revenue as the main revenue has come to an end, and the Chinese newspaper industry has entered a difficult period of comprehensive transformation.

Different from the trans-media mergers and acquisitions operation of foreign newspaper groups, since 2008, the domestic newspaper industry has gradually reached a consensus on the choice of all-media transformation strategy and explored. As a new thinking of the transformation of Chinese newspaper industry, the whole media concept and its practice is a new attempt and layout of the Chinese newspaper industry in the face of a new media environment. This is the reality of the reform of the Chinese newspaper industry, and also the common requirement of the current political, market operation and the development of the news media itself.

The proposal and practice of the whole media strategy transformation is supported by the national policy. National news publishing system reform to the current politics class newspaper "enterprises" has produced huge impetus, to the further development of newspaper news website provides a clear thinking, providing a space for all newspaper media strategy development. At the same time, with the development and implementation of the "China digital newspaper experiment plan", the domestic newspaper industry has given full attention to the digitization and the reform of the whole media. Under the general trend of the transformation and transformation of the world newspaper industry, it is of great significance to carry out the whole media strategy transformation.

The transformation of the whole media can effectively realize the change of business model and the increment of newspaper value. The current media environment, the request must change the traditional newspaper industry development scale expansion and advertising business model, pay attention to optimize the market structure, content product value increment, the comprehensive development on the existing audience size. At present, domestic newspapers are trying to transform the charging mode as a way of value transformation, and seek new value growth points through the way of value extension.

The whole media transformation is the professional dignity to defend the professional production of journalism. Unlike foreign news corporation's cross-media merger and acquisition operation, China's newspaper industry has put forward the transformation idea of the whole media. Face print recession, attention drop, citizen journalists team growing, professional journalists need to make a more positive change, provide more high standards of news products, to win, win by professional, reshape the news career in new media environment of dignity.

All media is the development of China's newspaper industry new mode, including content production, communication form and operation, etc., embodied in the whole process of production and collaboration, all media and communication, operation and management. The significance of the whole media to the development of newspapers lies not only in the "whole" of organization and form, but also in the transformation and transformation of traditional paper media to multi-media communication institutions.

With the continuous exploration of the concept of media convergence and the path of practice, the whole media reform of the domestic newspaper industry has been deepening, and several relatively typical models of the whole media have been formed.

At present, the whole media transformation of the domestic newspaper industry is mainly based on news website, which forms the structure of "N newspaper N periodical website". The newspaper net dual-core model has some obvious advantages: "appoaches" structure can function complementary, make the newspaper in the process of transformation has plenty of time and space, provide broad buffer zone for newspaper net fusion. At the same time, there are certain limitations of the dual-core model, because the traditional thinking mode and structure of the newspaper industry are preserved, and the whole integration process may be restricted in the future.

The People's Daily newspaper is a typical representative of the dual nuclear model. People's Daily has played a pivotal role in the transformation of the People's Daily. People's Daily is the first domestic newspaper news websites achieve transformational change, for all of the People's Daily media transformation development provides the core platform, People's Daily also has developed from a newspaper website into a large portal and national key news websites, information sources at home and abroad with the original interaction plays an important role. On April 27, 2012, people.com.cn successfully listed on the Shanghai stock exchange, becoming the first major website to compile and manage the listed companies. At present, the People's Daily network has established more than a dozen full media platforms, launched the "people's net reader" and other mobile communication terminals.

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