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作业代写:The use of interactivity in TV programs

2018-03-28 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- The use of interactivity in TV programs,供大家参考学习,这篇论文讨论了交互性在电视节目中的运用。从抽象层面上来讲,“交互”就是发生在两者之间的行为或行为的可能;而在电视媒介中发生的“交互”概念应该包含两个方面:一方面是作为受众对内容进行控制的交互性,另一方面是在电视节目的生产者与消费者之间日益增长的交互性关系,也就是作为反馈的交互性。交互性电视节目区别于传统的电视节目最大的优势就体现在互动性上,因此要提高节目的卖点和看点,就必须对节目的形式进行创新,充分凸显交互的优势。

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"Interaction" is a popular term that has arisen with the rapid development of Internet media. We of the word "interaction" in modern language environment to explore the extension of the meaning, can draw the conclusion: "interaction" is with the development of modern computer technology. In an abstract sense, "interaction" is the possibility of behavior or behavior occurring between the two. Specifically, "interaction" has evolved from a computer programming language to a form of television programming. In fact, in the television media concept of "interaction" should include two aspects: on the one hand, as the audience to control the content of interactivity, on the other hand is in the TV show growing interactive relationship between producers and consumers, as the feedback of interactivity.

In the traditional TV broadcasting activities, information is sent out by the communicator, which flows to the audience in one direction and does not form "interaction"; Only when the audience reacts after receiving the disseminator of information and feedback to the communicator, the information of the circuit to form, visible, formation of the flow of information between communicators and audience circuit is the first condition of "interaction". Spread of technology progress, especially the development of the Internet makes the "interaction" evolved into a more timely communication and feedback, it make the audience as much as possible to participate in the program, and as often as possible for the audience "sovereignty" content. In the process of interaction, the media and the audience will be rewarded, and the media will win valuable audiences and Suggestions, and keep improving. The audience gets participation, entertainment and knowledge, and improves the media literacy. The media and audiences are constantly improved and updated in the interactive process of this cycle, and gradually mature.

Psychological motivation. Whether the TV audience has the active psychological need is the psychological motivation of the interaction. Interactive mode of transmission of network promotes the people cognitive activities tend to initiative, anyone may become the protagonist of information involved in the transmission system, so as to satisfy the modern people advocate self, eager to participate in the psychological needs, this kind of psychological needs are also reflected in TV transmission. Along with the progress of The Times, people subject consciousness enhancement, the initiative of audience's cognitive enhancement, makes them hope for television transmission is toward diversification and complication, rendering from passive to active acceptance to participate in the body of the trend.

Technical and economic incentives. Technological advances bring the progress of communication, TV from black and white to color, from wireless to wired, from live to recorded to live is reflected in the development process of the importance of technological progress. Nowadays, Internet broadband, streaming media and video compression technology are maturing, so that TV can spread on a higher and wider transmission platform and expand its influence. At the same time, the modern society there is a very important feature is the consumption, the characteristics of the modern audience information consumption is mainly the initiative to enhance the selectivity, demand media is open to the audience, actively participate in program planning, production and broadcast of consciousness is more and more strong. Therefore, in order to obtain the economic benefits and a wider audience, as the subject of communication, the establishment of "people-oriented" communication philosophy makes the interaction possible.

Social and cultural motivation. The interaction is closely related to the social cultural background and its influence on people's ideology. Printing era of media is in a position of monopoly of culture, during this period, the relationship between media and the audience is a kind of culture, the relationship between the master and the receiver of the media is bearing the weight of the responsibility of the enlightenment, the media of culture has established its supremacy, makes people acknowledge the discourse power of media. In the era of TV media, especially the emergence of the Internet, the media does not contain the cultural power of print media, is more of a discourse platform, create opportunities for all kinds of cultural exchange and blend. In the modern society, because the media itself no longer carries the mission of enlightenment, looks for the media also recede, media has become a part of People's Daily life, social aesthetic orientation of TV culture also present a "by a dollar to pluralism, from pure enlightenment to choose the mode of consumption patterns, by the social activity space to private entertainment space transformation" trend.

Television's interaction is dependent on modern technology to realize the transmission of real-time information exchange activities, with the development of Internet technology and digital technology, "interaction" as a way of operating program method is widely used. According to the depth of interaction at the spatial level, the interaction forms of TV programs can be divided into supervised interaction, real-time interaction and extended interaction.

Supervised interaction. The guiding interaction is mainly to guide the user to enter the relevant content, which mainly gives the audience the right to choose the program, but the audience is not involved in the process of the program content. Form of this kind of interaction is a typical example is the current video on demand, digital television by selecting the click on the link to watch the show, and the content and, therefore, is not influence the development of the plot. Such as digital TV, IPTV, etc are introduced and compared with the traditional analog TV big difference is that the audience can video on demand, through the video on demand of the remote control, the audience can search information of interest or programs, and then watch the text message or video content.

Real-time interaction. Real-time interaction refers to the audience directly involved in to become a leading role in the process of program content, or broadcast live on television, by sending text messages, call to participate in the program in the process of formation of the form of interaction, applied in the talk shows and entertainment programs more, this kind of interaction form is a typical example is the "reality TV" show.

Nowadays, "reality TV" TV programs have become a very common form of TV programs in China. The participants' experiences, stories and personal feelings become the content of the program, and they are integrated with the interactive participation of live broadcast, SMS and Internet. It is the interpersonal interaction between the ordinary audience and the TV host in the blurred life and program boundaries. It is the interaction between daily life and TV program, effectively integrating the media and the audience into one. Such as hunan satellite TV's "happy male voice", the program of "xiang chang jiu chang" covenant-lite attract hundreds of thousands of viewers to sign up, content completely restore the contestants performance of "I", no matter good or bad and ugliness unfold. At the same time, the game is broadcast live, fully mobilize all available elements to attract audience participation. On the field, the host explains and directs the audience to send text messages to support the favorite contestants, thus affecting the result of the game and the spot SMS lottery. In the same screen, not only have to communicate with the host, the judges, and to communicate with watching the same content of the audience, let the people who do not interact can look at this further enhance engagement.

At present, foreign classic "reality show" includes "big brother", "survivor" and so on. Big brother, which started in the Netherlands, was the top TV show in the world, and is now the most widely broadcast reality TV show in the world. The program arranged for 12 unmet men and women to live in a mansion for 85 days, picking two of the most unpopular people on Saturday, and the winner received a $25,000 prize. CBS "survivor" launched in May 2000, 16 contestants will be sent to the desolate island, they won't get any help in 4 months, people regularly held the meeting "tribes", one vote cast out of the island. Survivors receive a $1 million bonus. The most striking feature of this kind of interaction is that audience participation directly influences the content of the program, which is also the most attractive place for interaction.

Extended interaction. The extended interaction is to extend the interactive function to the TV program before and after, mainly use the network to make it a TV program planning and polling center. The Internet can be the planning and polling center of TV programs. Electronic questionnaires, BBS, BBS and E-mail are the main forms of this interaction. All kinds of programs will be equipped with corresponding content to collect information, the past is planning, audience letter calls by inviting experts to do our own judgment, or television production personnel can now use the Internet to communicate with the audience before making program, will be able to understand the audience want to see what kind of show, the network will the planning function. After the program is broadcast, the network can be used to collect information, and the feedback and ratings of the program will be obtained in the shortest time, so as to provide more help for the improvement program. Still in hunan TV's "happy boys", for example, make full use of the network advantage, after the broadcast on the Internet set up independent zone to published activity is introduced, the rules of the game, players information, online registration, voice mail, etc., at the same time also set up online voting, fully implement the program of multidirectional interaction.

Misalignment of ideas. Two-way interaction is an important feature of interaction. But at present, China's TV show the interactivity only is more of a as interaction techniques, such as the technique of interaction while can realize two-way communication, timely information to be able to let the audience as much as possible to participate in the program, but as a result of this technique is prior to conception, is often cause for interaction and interaction. Then the audience into the program, but they did not get the corresponding equal status, TV audience seems to be appeared on the surface of the subject, but as a result of communicators are the propagation rules of the game, so the main body of the communicators can only be created illusion or illusion, the result will cause vulgar equates to popularization program, the intelligentsia audiences away from the TV show is increasingly serious.

Lack of content. The lack of content is one of the key factors hindering the development of TV interactivity. In the era of "content is king", lack of program content has become an important factor restricting the development of TV industry. For example, the biggest bottleneck in the overall translation of digital TV is the lack of content. Digital television content quality problems has been earnest is a topic, the content of the single access, thousand face side show mode, few interaction and had rich content of digital TV with propaganda. Interactivity is often used in television programs in the same way. In order to win more economic benefits, the concept of "interactivity" is replaced by the interaction of SMS.

Interactivity in TV programs should reflect the interaction is not only a skill, but also the concept of interactive, it provides to the audience is active choice of pleasure, is a kind of individual character make public satisfaction, it will produce the audience themselves as media owners consciousness, after all the media itself is a kind of tool, and for this kind of tool, by both sides should have the same rights. The realization of the function of this end should be embodied in the television media to promote the quality of the information provided, not only show the information content of high quality, at the same time, it should show the audience the height of the way to obtain information is convenient. Communicators without holding the equality concept of interaction, would not be as one of the host of the show to the audience, also cannot give viewers truly open, free space, then skill can become a mere formality, the content is still a blank, so want to change the present interactive TV programs of philistinism, homogeneity, should first establish correct concept of interaction.

While enriching the content of the program, the interactivity of the program form is innovated. Interactive television TV show is the biggest advantage of which is different from traditional on interactive, so want to increase the selling point of the program and what to watch for, must be to show the form of innovation, fully highlight the advantage of the interaction. Should first focus on the content integration, of many of the original content, to classify the sorting, and then provide users with free on demand, the development type of search engine service project. Secondly, it is necessary to have a complete and detailed plan in the early stage, and the balance of technology and content should be taken into consideration in the planning process. On the one hand, technology brings diversified forms of programs. We must add technical elements to the interaction and use technical means. On the other hand, if the technology is not used properly, it will weaken the communication content and affect the communication effect. For example, a good interaction, first of all, should have a good topic; You need to be able to cause the topic and can grasp the topic, guiding the orientation of subject good show host, you also need to elaborate the interactive design, such as "navigation", "link", "symbol" and even "animation", "text", etc.

Anyway, TV program content can be popular with the audience is the key to the media in the competition to win, no matter how the TV in the future development, how to update, if you really "link" audience needs, provide ongoing audience favorite boutique shows, fully do do the best program to longevity, to maintain the sustainable development of TV media.

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