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留学生作业代写:Spatio-temporal imagery in movie poster design

2017-12-20 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Spatio-temporal imagery in movie poster design,供大家参考学习,这篇论文讨论了电影海报设计中的时空意象。电影海报是电影艺术在审美鉴赏过程中最先与观众见面的形式和媒介之一,它是电影上映前的先导,不仅起到了传递电影的基本信息和商业宣传的目的,更体现了海报设计作为一种特殊的艺术形式所具备的文化价值。电影通过动态影像的时空转换来诠释主题,而电影海报虽然形式上是静止的,但平面化的视觉语言所体现出的“时空意象”更能给观者无限的体验空间。

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Movie poster is the film art in the process of aesthetic appreciation of the first to meet with the audience, one of the forms and media, it is the forerunner of the film before the release, not only played the basic information of the film and commercial propaganda purposes, but also embodies the poster design as a special art form has the cultural value. Film through the spatial and temporal transformation of dynamic images to explain the theme, while the movie poster although the form is still, but the planar visual language reflects the "space-time image" can give the viewer unlimited experience space. This article through to "1942" movie poster reflects the space-time image, to analyze the excellent movie poster should be beyond its own functional attributes.

As one of the important forms and mediums of design art and film art, movie poster not only to meet the commercial needs of film propaganda, but also to embody the unique artistic characteristics of posters, integrated image, graphics, color, composition and other forms and means, eventually form beyond the form to achieve a high degree of artistic spiritual self-restraint to the artistic realm. Movie poster design is broadly divided into two forms, one is to convey the film information as the main purpose, basically to film actors and theme scenes as the main poster elements, through the "star effect", to the realistic way to give people a strong sense of reality, so that it has a visual effect seen by the eyes, to create a subconscious credibility. The other is beyond the film itself in the form of language, not to film roles and scenes as the main design elements, but the image of the formation of independent graphics to explain the deeper themes, in short, through the image form to impress people's feelings is the most prominent aesthetic characteristics of film posters. "Imagery" has different interpretations in different ideological fields, the "imagery" in movie poster design refers to the reconstructed form after the emotion participates, and its construction is based on the aesthetic subject's emotion and thought as the conductor, and the "Space-Time transformation" composed by the color and the image elements makes the viewer appreciate the connotation of the work again.

The film "1942" to the 1942-year anti-Japanese war into the stalemate stage, the "Great Famine" in Henan, China, is the background of the story, which reflects the struggle and pain, hope and anger of the protagonist's "Walking" and "returning", which is the rethinking of the Chinese nation's mental process. The movie poster of "1942", whether it is the visual and psychological space composed of black-and-white images, or black-and-white woodcut embodies the artistic features and the formation of the times symbol, the color image and time and space image of the viewer has brought a strong visual shock, with a unique design perspective and visual language, beyond the movie poster itself commercial value, It embodies the cultural and aesthetic significance of poster art, and at the same time lightens the boundary between art forms with the concept of "unbounded".

"Black and white" although in the study of color is called "No Color", but it is contained in all the changes in color, and its own changes even beyond the other color and is given more meaning and symbolic significance. "Know its white, keep its black, for the world-style." For the world-style, Changde not, revert to the promise. "Laozi's Moral Sutra" turns "black and white" into two kinds of behavior, in the process of mutual influence and mutual conversion, an organic whole is formed, and with the help of color imagery, "black and white" is in the opposite state, but it can be transformed and fused under the system of "Tao", which is also the core of Laozi's philosophical thought. is of great significance to the development of Chinese traditional culture. In the system of Chinese painting, the expressive force of "black and white" is far beyond its objective existence. Chinese painting to black and white as the main color language, "Black" Jimo, and "white" is paper, so the Chinese painting is very exquisite "leave white", when the white paper down the ink, the whiteness of the papers from the characterization of the material, become the color of the screen, then becomes the main body in the painting. Qing Dynasty calligrapher Shiru once said: "Calligraphy and painting sparse place can make a horse, the secret place does not make the ventilation, often count white to when black, funny is out." "is to inject the" black and white "imagery form into the creative subject's emotion and form the image of the incisive summary.

The "Black and white" on the design level of modern visual communication means the objective relationship between the elements of design, and then through this relationship, the viewer feels the emotion that he or she wants to convey. June 2012, the film "1942" released two leading posters, from the artistic language and creative means although there are obvious differences, one is through the Black-and-white image of the way, one is the use of black and white woodcut print form, but all have a common feature, are "black and white" For the main language to consider and design. Photography in the invention is a black-and-white image presented, with the invention of color photography, as if the color of a single black-and-white image is gradually forgotten, but as a specific period of culture and art language, black and white of the retro trend of thought and emotion has become a favorite, People not only feel the historical accumulation of memories and imagination, more can feel the rich connotation of black and white change. "Black and white" is a change, this change stems from the perception of the work of a psychological hint or a psychological impulse, in the constant change in the search for a balance, which is relative rather than absolute, "black and white" is a time, everywhere, with the change of the whole.

In the process of artistic occurrence and development, there are typical and representative art forms in different historical periods, which are influenced by political, economic, cultural and aesthetic characteristics. Dana, a French historian and an aesthetic, has said that any successful artwork has a strong background and characteristics of the times. He believes that works of art can not be divorced from the times, race, environmental impact, only the kind of "integrated the characteristics of the era of art," to achieve great success. For example, when referring to the medieval Europe, people will naturally think of magnificent church architecture and exquisite sculpture art, architecture and sculpture art evolved into the symbol of that era was deposited in the eternal memory of history. In the course of art development, the renewal of artistic form has prompted the transformation and extension of creative ways and means, all of which are closely related to "time". The story background of the film "1942" takes place in the stalemate stage of the anti-Japanese war, the main characteristics of the Chinese art in this period is still to show the national peril and the anti-Japanese nation, especially the "Chinese new engraving" creative skills gradually mature, make woodcut engraving in this period become a representative art form "China's emerging printmaking" originated in the 1930s, is one of the main artistic forms of Chinese "left-wing" cultural movement, and the newly-developed woodcut engraving, which is actively advocated by Mr. Lu Xun, has created a new chapter of Chinese printmaking art.

At the time of national peril and social reality, the artist tries to find the way to save the people by the graver, their eyes do not have romantic mood, more is the fate of the Chinese nation, pay attention to the plight of ordinary people, with deep sympathy and resentment of the Dark society, with works to awaken the sleeping soul, The spiritual backbone and symbol of that era occupy a very important leading position in modern Chinese art history. "1942" one of the leading movie poster design style is to borrow the famous version of the artist Hua print works, "Roar!" The manifestation of China, two of the works of two characters are blindfolded, but conveyed the mood is very different, printmaking Hua works of characters, representing the oppressed, invaded the Chinese people's anger and awakening, has a positive symbolic significance. and the characters in the movie poster metaphor at that time the Kuomintang government on the people's sufferings and disaster ignored, is the lash of the Dark era, "black and white" in the picture not only formed a strong contrast of color, abstract thinking shows the theme of the film and rich philosophy. Movie poster in the print style based on the integration of modern graphic elements and fonts, "grasshoppers eat crops into people, people rebel into a grasshopper." "The intriguing language is a profound expression of China's natural and man-made disasters, internal and foreign life, the social situation, in the mind and the reality of the reference between the theme of the film."

Henri Focillon, a French art historian, once said: "A piece of art is in space, but that's not to say it's just passively in space." The work of art works according to its own needs to deal with space, define space, and even create the necessary space. "From the perception of visual art, space can be divided into" real space "and" virtual space ", any art form is the existence or construction in the space after" the reality is Born ", but" the imaginary space "is the space that inspires the psychological perception, it expresses the theme through the rhetorical devices of metaphor, metonymy, symbolism, and highlights the variability and plasticity of space, Also expands the capacity of space, "virtual space" experience depends on the subjective imagination. The position of the image in the space is different, the feeling that brings people is different, when the relationship between art form and space arises, it forms an image form with transcendental meaning, constructs artistic "artistic conception" through image form, so that space is the carrier of art form, and extends its own attribute under the influence of form.

In the movie poster design, the pure plane element already can not satisfy people's visual feeling, needs to use "the space" the strength to stimulate people's physiological demand and the psychological perception. In the plane medium constructs the spatial feeling mainly through the perspective expression, it is to the objective life real space carries on the restoration or the simulation, causes the picture inside to produce the depth feeling which extends, to the viewer's vision plays the guiding role, forms the spatial perception. Of course, this is only in the sense of space, in the design should also mobilize the subjective space consciousness of the viewer, with rational creative thinking to transform it into the perceptual thinking space, so that the objective form of space to form a specific meaning of the image form. The "1942" movie leading poster two uses the manifestation and the formal language of Black-and-white photography, and carries on the performance to the refugee troop with the perspective principle and the realism style. In the darkness of the Night, the sky was dotted with white snowflakes, and a train laden with refugees sailed far away, it carries a nation's soul hope, is a solemn and stirring march, let the viewer's vision frame in the distance locomotive on the green smoke, coupled with the "Go Down, live" font processing, creating an infinite visual space and psychological space , and the film at the end of the old club pull the little girl to continue to walk that part of the soul monologue Perfect fit together, although from the flight of a family into alone, but the desire to survive and the goodness of humanity at this moment by the picture of the space image show incisively and vividly.

Film poster, as both commercial and artistic creation form, through the use of photography, painting art to improve and enrich their own creative language. Any art form can not be separated from the subjective feelings of the creative subject and the aesthetic subject, which is the source of the artistic creation. The image composition in the movie poster design is realized by the theme and aesthetic appeal of the film itself, which embodies the emotion of the film creation subject, and embodies the main emotion of the film poster design, and forms the visual artistic image in the complex emotion activity. The poster designer combines the creation of screenplay, director creation, actor performance and scenes, costumes, props and other related creative subjects, and with the help of many artistic forms of emotional tendencies, through the design of formal language, the objective image and the subjective mind fused into the image form.

The charm of art lies in the fact that the aesthetic subject does not express one's feelings directly, but presents the emotion through objective images. Although the movie poster is presented in a plane medium, however, through the participation of creative thinking, it extends the ontology language and cultural connotation as the elements of poster design, forms the "space-time transformation" of image form, integrates the history and culture form, embodies the harmonious relationship between creative thinking and theme, and the film art cannot be separated from poster design, and poster design for the film Art also has a good role in promoting. Through the deep understanding of the film itself and seek the accurate grasp of its manifestation, even beyond the existence of the film itself the value and significance, in a completely independent form of the appreciation of the direct perception and experience. The movie poster appears "Static", but contains the infinite kinetic energy and the tension, has given the appreciative person bigger, the broader imagination space. The "instant" of the screen touches people's soul, becomes a kind of spirit of condensed and eternal, or symbolizes the "symbol" of a time, the movie poster is no longer the "notice" before the film is released, but the mutual explanation and extension of the art form in the multicultural context.

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