澳洲论文代写：Burger King

本篇澳洲论文代写讲了汉堡王的快速服务体验非常适合城市高水平的就业（艾里逊，2012）。汉堡王的牛肉汉堡分化基于高品质，以满足目标消费者的需求。繁忙的工作也是不断需要快速服务的餐厅。本篇澳洲论文代写由51due论文代写机构整理,供大家参考阅读。

The fast service experience of Burger King is very suitable for high level of employment in the city to enjoy (Allison, 2012). Beef burger differentiation for Burger King is based on high quality to meet the needs of the target consumer. Busy work is also in constant need of quick service restaurant. Reasonable price, quality service, good food ingredient and efficient service will meet the actual needs of the daily busy population.

Price

In the economic downturn period, fast food restaurants try to keep profits with low pricing policy. People want to pay less food price but want to achieve better quality. Low price will lead Burger King to attract a large number of customers. The low price of fast food restaurants is to some extent due to trying to attract customers and prevent them from eating other fast food restaurants (Forbes, 2014).

Place

Burger King offers its products and services directly to its customers through its retail stores. Provides experience in low cost quick service restaurant Burger King, cafeteria-style or by driving through the window. Burger King experiences the lowest price point to provide the highest quality fast food market. The location will play a crucial role in the delivery of customer experience to Burger king (Whopper, 2014).

Promotion

In order to make the Burger King can distinguish themselves with the main competitors; it should include advertising in their advertising activities. Burger King has started behind the sponsorship, advertising and overall brand awareness. Consumers are often obsessed with fast food brands, and the main interest in services and brands is the production of food. Marketing campaigns are very effective for young consumers. The actual products of Burger King’s promotion should be focus on the environment, and is connected to the target consumers (Limeadv, 2015).

Competitor analysis

Burger King has a lot of competitors like McDonald's, Domino's in industry, subway and Yum (Kentucky Fried chicken, pizza hut, taco bell, etc.) These are all the world's major players, in recent years, some of them have begun to take the market share of burger king.

In many key areas, burger king has a competitive advantage over its competitors. Compared with its rivals, burger king is not only provides a superior product, but also uses 100% of beef in their burger. Burger King pay more attention to their food safety concerns in their client's safety. To describe this test on a regular basis, for all of the food products test. Burger king also launched a low fat replacers and gluten sensitivity of options, with their menus, to further improve their competitiveness.

SWOT analysis

Burger King was successful in the product and it business is enduring; there must be some market strategies are worth to reference. This chain restaurant has a better food and quality service in fast food restaurant. Burger King’s bestselling point is service and its food. Their marketing strategy is concentrated around promoting the quantity and taste of the food provided in their meals. Burger King’’s national marketing efforts were able to greatly increase sales and penetrate new markets. 

Reference List

Allison, Pam. 'Fast Food – Who Eats Where?'. Pam Allison. N.p., 2012. Web. 3 Mar. 2016 

Burger king. Be your way at burger king websites, 2014 [online] 

Forbes. Key Trends Impacting Burger King's Business. [online] Forbes, 2014. 3 Mar. 2016. 

Limeadv.blogspot.ie,. 'Lime_: Marketing Environment: Burger King'. N.p., 2015. Web. 3 Mar. 2016 

Whopper.ie,. 'Burger King | Home Of The Whopper® | Whopper.Ie'. N.p., 2015. Web. 3 Mar. 2016.