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建立人际资源圈澳洲代写：planning and strategy of marketing
2017-04-13 来源: 51due教员组 类别: Essay范文
总而言之，竞争激烈的市场让公司拼命寻求竞争优势。 企业没有竞争优势，企业难以在市场上生存下去。 今天，企业如何实现竞争优势已经成为企业和学术重点。 21世纪的经济是知识经济，可以被认为是“品牌决定性经济”。 技术创新和品牌代表了公司的竞争力。 竞争优势在业务发展过程中发挥重要作用; 它可以确定企业的成败。 因此，如何抓住或发展竞争优势，成为每个企业成败的难题。本篇澳洲代写由51due论文代写网整理，供大家参考阅读。
Your first task is to develop an in-depth understanding of the importance of competitive advantage in determining the long-term success of an organisation. This understanding will help you considerably with assessment two – conducting a situation analysis.
To survive and outperform competition within a marketplace, organisations must acquire a sound knowledge of how competitive advantage can be created and sustained. What is competitive advantage? Discuss the concept of competitive advantage. Include an examination of the sources of competitive advantage and key theories of competitive advantage.
Power Capability theory
To compensate the shortcomings of the Resource-Based Theory, Pilates and other scholars have proposed the dynamic capabilities theory. The theory thought that the corporate resources can be divided into four levels (Coates, 2000). In the first level, it includes production factors and public knowledge (such as product standards). These resources are the fundamental of business development. Secondly, the enterprise’s proprietary assets such as trade secrets, production tips and special production process can promote the development of sustainable competitive advantage. Business can integrate the intangible knowledge into business, which can make product become very difficult to copy and imitate. The third level is the ability of enterprises, which refers to the integration of production elements and proprietary assets of the organization to form business practice and management activity. The fourth level involves the ability to adapt to the drastic change of the current external environment. The ability to follow continuous innovation capability of enterprises has become the most dynamic key capacity. Power capacity emphasizes on the adaption of the changing external environment. Companies must continue to make, integrate, and then confirm the internal and external technology, resources and functional abilities. Dynamic capabilities can enable enterprises continue to gain new competitive advantage in a given potential path and market conditions.
Narayanan (2001) pointed out that the characteristic of competitive domains is the need and availability of collateral assets for an innovation to yield a firm competitive advantage. Technical innovation is the basis of competitive advantage. This is caused by its important position in the production and business activities. Firstly, technological innovation has created many new tools and processes of production, it constitutes the basic factor of productivity. Secondly, technological innovation leads to changes in industrial structure. Engaged in high-tech industries such as electronics, computer industry, communications industry has significant market competitive advantage in technical innovation. On the other hand, the application of new technology also makes the traditional industrial sectors to be updated and modified. Labor, capital-intensive industries have been gradually replaced by knowledge and technology-intensive industries. Thirdly, technological innovation also caused changes in production and labor. Machine production has replaced the manual.
To sum up, competitive market allows companies desperately seeking competitive advantage. No competitive advantage in the business, enterprise will be difficult to survive in the market. Today, how companies achieve competitive advantage has become the business and academic focus. 21st century economy is a knowledge economy, it can be regarded “brand decisive economic”. Technological innovation and brand represent the company’s competitiveness. Competitive advantage plays an important role in the process of business development; it can determine the success and failure of the enterprise. Therefore, how to seize or develop a competitive advantage becomes a challenging issue in the success or failure of each business.
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