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建立人际资源圈Western newspapers on the use of social media-essay代写
2017-03-30 来源: 51due教员组 类别: Essay范文
留学生essay代写精选范文:“Western newspapers on the use of social media”,这篇论文讨论了西方报纸对社交媒体的运用。随着互联网的崛起,传统媒体受到了非常大的打击。尤其是报纸,面临着严峻的形势。对此,西方报纸借助了社交媒体来发展。它利用了社交媒体去加强它的传播效应,提高传播力。并且模仿社交媒体,开展了报纸的反馈通道。

Traditional newspapers face challenges of the new environment, Western newspapers accept the challenges of the new environment, strengthen the use of social media to fully take advantage of social media to make up for the lack of newspapers in the new environment of. However, the combination of traditional and social media has many deficiencies and problems to be solved. In addition, China in Western newspapers on social media use and necessary learning experience.
Late 20th century "the forth media" the rise of the Internet, breaking a line between Communicator and audience, and changed the status of sender and recipient, audiences have turned to new social media, forming a new reading habits, to a considerable extent to achieve equality of the right of communication. Under the direct impact of the Internet and other new media, traditional media situation, particularly the grim situation faced by newspapers.
Social media, or some people call it social media or social media, it refers to a Web site and technology that allows people to write, share, comment, discuss and communicate with each other. Social media is spontaneously provide massive Internet users, and create news and information and dissemination process.
With the development of new media, media users form the new reading habits and reading choices, Western media simply seize the opportunity to make full use of new media.
Spread effect is obvious, use of social media to expand coverage to enhance communication. Social media is one of the advantages is its large, precise user, second, users of depth arising from the interaction between the news media and coverage. The spread of the relay is lacking in Western newspapers. Using social media can complement each other, to direct users of social media and interactive media, expand the ratings of Western newspapers. For example, in recent years, foreign heads of Government during the campaign, strengthening of social media applications, in order to expand the scope of advocacy, this phenomenon reflects the image of it.
Form a strong feedback mechanisms in a timely manner, using social media to establish channels of communication with the user. Traditional media limitations due to technical reasons, unable to form instant feedback and interaction between readers and channels, and most readers will have some sense of distance, even though some newspapers establishing feedback mechanisms such as letters from readers, there is no guarantee that timely feedback. The advantage is in the form of social media feedback channels at the same time, to ensure open channels, and immediacy of information flow in the channels and effective realization of information dissemination role of the promotion of social progress to be achieved.
Faced with the rise of social media and the impact, the passive position of Western newspapers has been in decline, but it also had to face the challenge, from passive wait-and-see to adjust values, thinking and strategy, through the active use of social media to transform the Western newspapers, in order to make up for the today newspaper in the news behind lack of timeliness.
In terms of the use of social media in Western newspapers exist in two forms, one this newspaper stepped in using social media, a newspaper reporter or editor came forward to using social media. Western newspapers on the use of social media is still the lack of good, there are many rules and regulations, needed further improvement and refinement.
First of all, in the case of newspapers, there is no doubt that all of this social media views and positions on behalf of this newspaper's view and stance. Therefore, personnel responsible for social media in the newspaper should be published for each message to be cautious, especially for not personally confirmed the news of the release, and the comments should be made consistent with the newspaper. In this regard, as long as social media and the newspaper itself in all aspects of the agreement.
Secondly, a newspaper reporter or Editor's use of social media, there are three of them need to be addressed by Western newspapers and not completely solve the problem.
Reporter or Newsroom representatives fully on behalf of individuals, or the newspaper stand. They use social media, the first thing to face is that of the individual identity and professional status of balance to highlight the raised, no matter who their representatives, the release information to ensure accurate, guarantee the authenticity of the news. Before we talk about position. From this side, the standard practice is to open two accounts: accounts and personal accounts.
Media statement on social media platforms need to focus more on language whether it is media specification. When reporters find information not reported in the media unit where, but you can choose a personal social media published and in the public interest, information has value and is in the hands of concern when driven by journalists should be subject to the public interest.
Compared with traditional media, social media has more freedom, because there is no gatekeeper system similar to traditional media, information need not be audited. But this freedom is not absolute, once released, committed to the contents of the law will be punished by the law.
Western press media generally has two aspects, one is for social media, ways to constrain the carrier of the information and specification, mainly from technical innovations. One side and the norm of social media users, the main thing is to set strict rules and regulations, constraints on individual behavior and norms.
In the Western newspapers after analyzing how to use social media, advantages should be carried out on the basis of absorbing China's newspaper industry, in order to deal with the "forth media" under the environment of rising challenge to traditional media. National newspapers should actively use social media, strengthen the traditional newspaper information distribution mechanisms and social media integration.
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