谷歌定制搜索的优势研究--悉尼Essay代写范文

悉尼Essay代写范文:“谷歌定制搜索的优势研究”，这篇论文主要描述的是搜索引擎的出现大大方便了人们在互联网上查询资料和信息的方式，也为社会的进步带来了一些积极的效应，谷歌就是其中规模较大的搜索引擎之一，谷歌可以利用用户的搜索和访问的记录进行定制分析，例如根据用户对咳嗽和发烧等词的搜索，谷歌便能够通过用户的所在地区分析出哪个地区在什么季节流感的蔓延趋势。

The tailoring search of Google greatly facilitate network users’ access to the information they want, it also brings some important positive social effect (Power, et al., 2013). For example, by analyzing search records of a large number of users’, such as some specific words: "cough", "fever" etc., Google can accurately predict the trends of flu spreading in the United States in winter (Power, et al., 2013). Compared with official institutions, Google can predict flu outbreak one or two weeks in advance, the predicted correlation with the official data is up to 97% (Neale et al., 2009). However, Google’s tailoring search system provides network users and the public as well as public health agencies with very valuable information, at the same time, it also attracts privacy groups’ strongly denouncing (Luchetta, 2013). There are fears that whether Google can find a way to ensure that the collected large amount of data will not reveal exactly those who submit relevant information related (Power, et al., 2013).

Weaknesses of the tailoring search of Google谷歌定制搜索的弱点

The tailoring search of Google allows more personal information to be collected, stored longer, used more thoroughly (Luchetta, 2013). Even some seemingly insignificant information can be linked together to accurately understand network users’ consumption habits, hobbies, and so forth (Neale et al., 2009). In order to better develop its advertising business, Google makes its advertising highly targeted (Power, et al., 2013). Google is through its tailoring search to understand users’ habits of surfing Internet users, using users’ privacy information related to their surfing process in commercial fields. Nevertheless, the majority of Internet users do not want to become the target of customized advertising, because they do not want data of their online activities are tracked and analyzed for other people’s utilization (Power, et al., 2013). Google’s this behavior may violate the majority of Internet users’ privacy and lead to disclosure of personal information.

The tailoring search system of Google carries too much personal information, Google is becoming the biggest security risk of personal privacy on Internet (Neale et al., 2009). Thus much personal information is concentrated in Google's system, making Google the primary target of criminals (Power, et al., 2013).Use hacking techniques or with the help of unethical employees’, criminals can steal such personal information for extortion or usurping other people’s identities. Recently, some cases of disclosure of individual privacy in the United States fully illustrate that even a system takes considerable security measures, it still can not avoid the possibility of being attacked by hackers (Power, et al., 2013).

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