核心竞争力理论的缺陷--新西兰essay代写范文

新西兰essay代写范文:“核心竞争力理论的缺陷”，这篇论文主要描述的是在20世纪九十年代，当时的市场竞争环境并没有多大变化，也没有发生一些政治层面的革命事件，但是却有不少的大型企业在市场竞争中被淹没，因此本文认为核心竞争力理论的本身就存在着一定的局限性，企业间的竞争在很大程度上都是取决于短期的竞争。

Since the ninety's of last century, global business environment has not changed significantly, no revolutionary political events, however, a group of the giant enterprises fall in market competition which with the core competitiveness. Industry inertia and manage change should not happen in a short time to make such a dramatic change , so I have reason to suspect that the core competence theory itself has limitations.

The Core Competence Theory Did Not Foresee the Speed of Technological Development

Prahalad and Hamel think, enterprises through strengthening of existing technology, to make the enterprise continuously has the technical advantage and competitive advantage. This judgment is based on linear development technology assumptions. They think that the development of core technology is progressive; behind the results is the continuity and progress in front of achievement, no mutations and discontinuous technology. But throughout the history of technology development, “the overall trajectory of technological development is nonlinear, the linear characteristics is only the stage and regional. Truly innovative technology has the characteristics of jumping and discontinuous.”(Pinsonneault A, Rivard S. 1998) The characteristics of technology development makes the development strategy advocated the theory of core competence is difficult to set up. Companies rely on to strengthen existing and leading technology, is not enough to guarantee enterprise has been leading the revolutionary change, new enterprise is entirely possible to use technology, beyond the giant existing within the industry, realize the leaping development of ultra conventional.

The Core Competence Theory Negative the competitive advantage

The core competence theory describe the competitive advantage is just a business activities in a particular aspect of competition ability; it is a relative, short-term competitive advantage. And the stability of the core competitiveness of a long life cycle and high, it can enable enterprises to maintain the long-term stability of the competitive advantage, to obtain stable excess profit. Therefore, comparative advantage is not the real core competitiveness. However, we can find in the global market, many successful enterprises are short-term optimization operation continuously in a virtual long curve. We can say, for the enterprise, competition depends largely on the short-term competition. It is based on the theory of comparative advantage. Competitive play the role of the process is also a comparative advantage in the display process, especially under the condition of economic globalization, labor and capital flows in the factors of production increasing, leading to the cost of these elements around the gap between gradually reduced, so that the comparative advantage is more prominent role. In this sense, if the core competence theory negatives the comparative advantage, it is equivalent to the negative competitiveness itself.

The Core Competence Theory Ignore the External Factors

The theory of core competence compared with other enterprise theory, pay more attention to their own quality improvement, it considers enterprise growth does not rely on external forces, but by the carefully woven within the organization, powerful himself as a principle. The core competence theory little or no attends to external enterprises to seek the core competence and competitive advantage. The external environment seems to be fixed factors known was abandoned, the theory's supporters believe that this is the essence of core competitiveness. A representative case is usually convinced in the core competitiveness of the enterprise decision makers fully into the "self-examination" mode of thinking, to organize enterprises to rely on their own core capability of production and operation, rather than the pursuit of new things the other to seize the market environment changes bring opportunities for growth. Because of neglect external environment for the development of enterprises, the core competence of the theory is based on the product characteristics, it will guide enterprises to "entirely rational, and in accordance with the principle of profit maximization"（Prahalad C K, Hamel G. 1990） way naturally make not conducive to enterprise development decision. In fact, the core competitiveness is not only do think good things, but to do consumers value. “When the external environment changes, the enterprise competition foundation changes, to maintain the competitive advantage necessary for enterprise to have the determination and ability to learn new things, and vice versa, ignoring the influence of external environment on the construction of the core competitiveness of enterprises, focus on the internal organization of the intensive and meticulous farming, will form a surplus of competitive advantage”.

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