Business plan of financial network--美国Essay代写范文

美国Essay代写范文:“Business plan of financial network”，这是一篇商务计划投资报告的论文，这篇论文主要描述的是关于开展一个业务网络构建的商业计划投资，该业务网络则主要为潜在的客户推送相关的专业新闻，然后再延伸出对于企业的推广，并且报告中指出要实施的市场策略和该业务网络能够为企业带来的收入。

The report mainly discusses about a business plan for investing the Business Network which aims at providing business news for potential customers. The business plan firstly focus on the description about the business opportunities, and then explores the market strategies and construction of management and key personnel. Finally, the business plan forecasts the sales and revenue and costs of the Business Network.

2.0 Description of the business opportunity 商业机会的描述

According to the data from the Chinese Internet development situation report, the scale of Chinese Internet users reached 618 million, the Internet penetration rate reaches to 45.8% (Zi, 2014). In addition, the number of cell phone users reaches 500 million, which grow stably. Internet plays an important role in the overall economic and social (Chao, 2013). What is more, the Internet also brings us a lot conveniences in shopping, logistics, daily payments, so it is more and more widely applied, and the combination between Internet and the traditional economy increasingly close; And people's daily life has also increased the impacts of the Internet, and their lifestyle have the subtle changes .

With the rise and the popularization of the Internet, the network, which is regarded as a representative of the new media, has become one of the fastest growing form of media, academia also appear the discussion about alternative between new media and traditional media, and a lot of views proposed that the new media will replace the traditional media and win many supporters, and they also proposed that the Internet seize the market share of traditional media and gradually become the mainstream of information dissemination form (Liu, 2012). Also some scholars proposed that the new media and traditional media have different functions and advantages, each has a loyal audience, traditional media will not be replaced by new media. Past a few decades, plane financial media are influenced by various factors, and there was little competition pressure. Network media is leading to many changes in the modern history of the technology due to the spread of the wireless network is accelerated, it begins to appear media revolution which has the basis of digital wireless broadband network and wireless mobile communication tools with characteristics of open, autonomous, interactive communication and service environment and the multimedia wireless real-time transmission.

3.0 The marketing and sales strategiesin the business 市场营销和销售策略业务

When the Internet has just started to develop, there has appeared the Internet financial information services in China, and in 2007, it obtained the rapid development according to online data released by Sadie online, in 2007, China's Internet financial information services industry market size increased by 240% when compared with the previous year.According to data from Iresearch and DCCI of the 2008, China Internet financial information services industry market size is 1.85 billion yuan, and then rose to 4.02 billion yuan in 2010, the compound annual growth rate reached to 50% or more (Huang and Tsang, 2010).

3.1 Positioning

The target market of our Business Network is the people from middle class who are the most dynamic and innovative, middle class undertake the most responsibilities of the society with more wealth and influence, they have more urgent demand for the professional financial information services. So the Business Network focus on this market positioning. So, in the beginning of the establishment of Business Network, the purpose is to provide perfect content with high quality, and to have constantly positive innovations in the content, and to provide users with high quality services. The content of Business Network would include economic, financial, finance, culture, public welfare, and lectures. BBS would be built for the financial information users to exchange experience, share wisdom. At the same time, Business Network would vigorously develop mobile Internet application so as to let the user access to financial information more rapid and convenient.

3.2 Sales strategies

Difficulties and opportunities are always being together, although the Internet financial information services industry is far from mature, but it also provides a good development opportunitiesto the innovation of the enterprise (Davila and Shelton, 2012). Business Network would combine the characteristics of the Internet financial information services industry and problems of the process of development and adopt differentiation marketing strategy and adhere to the strategy. Business would play its own advantages to optimize the business structure. In the case of the current financial market, the first thing that need to consider is to consolidate agency business of brokerage and guarantee the stability of income (Burt, 2005); Then Business Network would focus on expanding individual information service business and make the enterprise to have high growth rate in the future. At the same time, Business Network would continue to expand the service object, content, jump out of the restrictions of industry and regional and expand its business to network video business of finance and economics, which could create new profit growth point. Network video can not only realize the real-time communication with customers, and there is no limit to the timeliness, so there is huge space for development. Developing the network video service in the field of financial information servicewill help to improve the user viscosity and attract more advertisers resources, so as to create new business profit growth point. Therefore, Business Network will actively explore the mobile Internet application and open up diversified marketing channels. Achieving rapid development and great potential for the mobile Internet business is the developing direction of the future of the Internet. Business Network will actively promote mobile media and achieve more accurate contact with the users.

4.0 Management team and key personnel within the business 企业管理团队和关键人员

The company has a team of high levels of management, they industry-leading professional level and experience in management, marketing, market research, information collection, public relations and human resources positions. Combining with the characteristics of Internet and culture media industry team, the company will focus on secondary echelon construction of the project. In the early stage, import products would be operated by the core team members personally; Gradually the major business would transit to the secondary simulation project, which is the basis of the construction of personnel training mechanism.

5.0 Conclusion of the business operations 业务运营结论

To sum up, the first thing that need to be clear is the positioning of Business Network. Business Network will regard the middle class people as our target market, because they are more likely to know the situation of economics and business. Then, Business Network will adopt differentiation marketing strategy and adhere to the strategy, and on the basis of the market strategy, some creative form will be introduced to Business Network, such as network video. Network video will bring Business Network a lot of advantages in competing with other networks about economics. And the last strategy of Business Network is to explore the mobile Internet application and open up diversified marketing channels.

6.0 Outline of financial forecast 财务预测纲要

For the forecast of  sales and revenue of Business Network, according tothe situation of Internet advertising growth, the average growth rate remained above 50%in recent years, given the company need to moderate culture periodfrom input to output, so the annual growth rate in the future.is expected to between 30% - 50%.In general,combining the situations of above, factors that substantial growth in 2015 (more than the growth of 30% - 50%)on the basis of 2014 lies in the fact that the situation of new issues in capital markets changed in previous years, this change will help the company to change business situation of Business Network, and will be conducive to bind to the capital market business of the company.So the revenue is expected to reach nearly 4 million pounds for the company when the business continue to develop. For 2017 and 2018, the rapid growth of revenue mainly comes from the new business field, which isexpected to operate smoothly due to the scarcity of the market. The new business of Business Network will become the core drivers of the company growth and make company revenue  rise sharply after operating.

As for the cost prediction of Business Network, with reference to previous market experience, market activity cost will be expected to 50% in the first three years, then after considering the project maturity, the cost forecast in later two years will be expected to be 40%. As for salary costs will be divided into news products department, first financial information department, data department, community development department, and the salary costs include wages, social security fund, year-end bonuses and other welfare projects.Considering annual adjustment of the base of social security and raise of wages and salaries, so there will be 5% annual base increase in the previous year, and in the future, the costs will increase 5% on the basis of previous years. Office expenses includes travel, business entertainment, daily office cost, depreciation cost, and so on. Fee and service fee shall be carried out in accordance with the value estimate of previous experience. Other business expenses mainly are royalty costs, advertising costs, and special cost for intelligent income and some other expense such as upfront fee that used for fostering electric business, financial market team.

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