By selling products to consumer relationship--论文代写范文

51Due论文代写平台essay代写范文:“By selling products to consumer relationship”，这篇论文主要描述的是在企业中营销是通过对于产品的宣传，让顾客注意和购买产品，从中获取企业合理的利润。在这一个过程中如何与消费者建立一个良好的消费关系是非常重要的，消费关系能够让企业更便捷和真实的了解到消费者对于产品的需求和建议，方便企业对产品进行创新和升级来满足市场的需求。

Assignment Part 1:

Marketing is the process of building consumer relation by promoting products and services obtaining reasonable profit as well as forecasting the future. In the process, consumer's needs and requirements are identified, the product is manufactured or the service is launched and through the market the products and services are made available to the consumers.

Different people have defined marketing in different ways. According to CIM, 2001, "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitability". What it means is that, marketing is the process of identifying consumer needs, producing the required products trying to satisfy the consumers with the quality products at a reasonable price and profit.

AMA, 2008 defines Marketing as an activity of producing products while communicating with the consumers and providing offerings which have good value for money to the consumers and the society as a whole.

The simplest definition of Marketing defined by Adcock et al, 2007 is, "The right product, in the right place at the right time and at the right price". This means the right product according to the needs of the consumers made available in the right place at the right time with the reasonable price is called as Marketing.

All three definitions of marketing defined above have some similarities and differences. Talking about similarities, all three definitions point at the consumer's needs which should be identified before the product is produces. These definitions have used independent language but are inter-linked with each other. For instance, the first definition defines about communication and satisfaction. The second one defines about communication and offerings. The third one defines about the right product, place, price and time. These all are related to each other because customers are satisfied if their needs are met at the right place, right time, right price as well as continuous communication and offerings.

Although having similar points between each other, they also have differences which effect the definition of marketing. The definition given by CIM says that the profit is the outcome of identifying, anticipating and satisfying consumer needs. But second and third definitions haven't mentioned anything about profit. In the second definition, the stake-holders are included but first and third definitions haven't mentioned them. Advancing to the definition by Adcock et al, i.e. the third definition, it has talked about price which is missing in the first and second definitions.

Marketing itself is a broad term. Therefore, it is hard to define marketing in the actual world. But all the definitions contribute to the marketing and are inter-related to each other despite the fact that the differences exists in their defining style and target.

1.2 How is a marketing oriented organization different from alternative orientations?

ANSWER:

There are different companies which use different approach and focus on different orientation of business to help the company operate effectively. These orientations are the guideline of the companies and their existence in the market.

There are four main business orientations. They are:

Production Orientation

Sales Orientation

Financial Orientation

Consumer Orientation/Marketing Concept

Production Orientation: In this orientation, the companies focus on the product. They don't care about what a consumer wants or needs. They usually focus on what the consumers may want. They produce or launch new products in the market and then analyze the impact of the product to the consumers. This orientation has a high risk of being unsuccessful because they don't know what the consumers want. One good example of product orientation is I pad from Apple.

Sales Orientation: In this orientation, the companies focus on the sales of the manufactured product. They come up with different sales scheme and offers as well as marketing of the product. They try to sell their products to the consumers by persuading them to buy the product. They don't care whether the consumers want the product or not but they just try to sell them off. Usually this orientation is combined and implemented by some companies with production orientation. They produce the products and sell them in a various ways. This is the reason that this orientation only focuses on the sales.

Financial orientation: This orientation mainly focuses on profit. Business organizations try to find customers who are willing to pay more for the products. They use the cheapest method to produce the products. Usually the prices of their products are high in order to earn maximum profit. This orientation focuses on the profit and financial assets. This orientation is not successful to build strong relation with the consumers in a long term basis and also fail to stay up with the changing markets.

Marketing concept: Marketing orientation/concept is the most effective and modernized form of business orientation because it starts before the production of the product and continues even after the product is launched. Before the production, the companies spend money and time to research the market. From the research, they determine the needs of the consumers. According to the needs of the consumers, they produce the product and make available in the market. They use different promotional tools to promote their products in order to increase their customers. They also extract the feedbacks from the customers and try to improve or develop the product in order to extend the life of the product in the market.

The difference between marketing concept and other three orientations are that except marketing concept, no other orientations focuses on customer satisfaction completely. Other orientations only try to increase their business and earn profit but marketing orientation focuses on customer satisfaction as well as maintains the relation with the customers. This is the main reason marketing orientation/concept is the most effective guideline of business and is better than other orientations in any business empire.

1.3 What are the processes involved in running a marketing oriented company?

ANSWER:

The processes involved in running a marketing oriented company are Competitor Analysis, Marketing Audit, SWOT Analysis, Pest Analysis, Goals, Education, Training, etc. Competitor Analysis involves the process where the competitors existing in the market are analysed in order to know their position and compare them with our company. This process helps us to know the weaknesses and strengths of the products and services. The company can also solve the existing problem in the market for maintainable marketing. As the company can get information about their competitors, they can feel challenging market and therefore, try to stay ahead from each other.

Marketing Audit is an inclusive, liberated, organized and periodic analysis of a company's marketing situation, aims, tactics and actions with an opinion to shaping future of the company mentioning a strategy of action to increase the company's marketing position. The marketing audit is carried out in a regular basis in order to know all the latest information about the company.

Explain the differences in marketing products and services to organizations rather than consumers.

ANSWER:

In a simple definition, Marketing is a process of raising the status of a product promoting relation with consumers and forecasting the future in order to gain profit. Consumers are always related to the marketing. However, there are two types of consumers, one is business organization and the other is an individual.

Business to business marketing means selling the products to other business organizations rather than individual consumers. Business to business marketing takes place between manufacturing companies. The business company which depends on the products of other company is the consumer for the company which supplies products to that company.

The raw material that these products mostly used is materials used by other business for the manufacturing. The companies who are depended upon the products of the other business are the actual customer for the supplying company. The advertisement is not included in this type of marketing because the customer company solely relies upon them. Sometimes the advertisement is involved but it is given less priority. Thus, less money gets spent in the marketing process. Similarly, there is always the mutual understanding between the company organizations as business to business marketing is simple. As these types of companies are limited, the supplying company knows much about the customer organization. Therefore, the marketing process is done much more easily & dealing to each and every aspect is not required. This type of marketing is not about the individuals need & what the individual person wants rather it is all about the organizational needs.

As, Business to customer is all about the individual interest of the customer. In this type of business the supplying company does not know about the customer's interest. As this marketing refers to the individuals, the organization finds uncountable numbers of customers in the market. Plus, it is likely that there may be or may not be the transaction into the business. Therefore, this type of marketing requires more & more focus on the advertising & is not possible to deal with each & every customers to attract their attention. So a massive amount of money is spent in this type of marketing process.

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